Hetashvi Desai

Senior Business Analyst Lead @Capermint Technologies

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Strategic and data-driven Senior Business Analyst with 7+ years of experience delivering high-impact digital products across iGaming, Sportsbook, Gaming, Mobile Applications, E-commerce, and ERP domains. I specialize in translating complex business problems into scalable, user-centric solutions by combining strong business analysis with deep product and data analytics. I bring a strong analytics mindset to product decision-making, leveraging tools like Mixpanel, Google Analytics, and AppsFlyer to analyze user behavior, track funnels, measure feature performance, and drive improvements in engagement, retention, and conversion. I work closely with product, engineering, and growth teams to define meaningful KPIs, support experimentation, and ensure insights lead to measurable outcomes. My core strength lies in bridging business, technology, and user experience. I collaborate with stakeholders, designers, and developers to deliver clear requirements, user stories, and process flows—using tools such as Figma, InVision, and Microsoft Visio to support journey mapping and solution design. I also have experience working with Microsoft Azure in cloud-based product environments. Known for clarity, collaboration, and ownership, I thrive in fast-paced, agile settings where data, user insight, and business strategy come together to build products that scale. I am particularly passionate about creating intuitive, compliant, and performance-driven solutions within the iGaming and Sportsbook ecosystem.

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🗿50%

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🇹🇭50%

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Work Background

Senior Business Analyst

Capermint TechnologiesSenior Business Analyst

Oct. 2023Ahmedabad, Gujarat, India

Executive Director

Kira Cosmetology Pvt LtdExecutive Director

Mar. 2023 - Sep. 2023Ahmedabad, Gujarat, India

Sr. Business Analyst

Kira IntrilogySr. Business Analyst

Jan. 2021 - Sep. 2023Ahmedabad, Gujarat, India

Business Analyst

AIS Technolabs Pvt LtdBusiness Analyst

Nov. 2018 - Jan. 2021Ahmedabad, Gujarat, India

Intershala Student Partner 10

InternshalaIntershala Student Partner 10

Jun. 2018 - Nov. 2018Ahmedabad, Gujarat, India

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