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Work Background
Publicis Groupe SingaporeSenior Account Director
Jun. 2023 - Nov. 2024SingaporeHealth Promotion Board Integrated Campaigns
Saatchi & Saatchi SingaporeSenior Account Director
Aug. 2017 - Jun. 2023P&G: Personal Care and Healthcare
Leo BurnettAccount Director
Jan. 2016 - Sep. 2017Manage the Global SK-II account across key markets (Japan, Korea, China and ASEAN) from Jan 2016 to Aug 2017. Now currently on the Global Safeguard Account accross their key markets China and Philippines.
OgilvySenior Account Manager
Jan. 2014 - Dec. 2015SingaporeWorking on the Singtel Account, specifically on Post Paid Products as well as Brand work.
Ogilvy OneAccount Manager
May. 2013 - Jan. 2014SingaporeWorked on various Nestle brands including; Milo, Nestle Dolce Gusto and Infant Nutrition.
OgilvyOne Worldwide, SingaporeSenior Account Executive
Jan. 2011 - Apr. 2013Client servicing, account growth and management for clients.
Ogilvy AdvertisingAccount Executive
Mar. 2010 - Jan. 2011Worked on the Marina Bay Sands account
Liaised with the client, project managers, creative and the Ogilvy Redworks team
Developed a better understanding of the client's competitive landscape through the weekly competitive compilation report spanning across all business lines
Competitive scans include: print ads, advertorial, TVCs, online and news articles
Assisted in writing 15 creative debriefs
Worked on different lines of business; Marketing, Sales, Casino and Digital, in different mediums; brochures, leaflets, A1 posters, decals and web assets
Compiled completed creative work of all 5 business lines: Marketing, Sales, Weddings, Casino and Digital into separate decks for each business line
Overseeing the filing and up-keeping of completed creative work folder
Learned to manage client's expectations and ensured timely delivery of creative work
Has gained a clearer knowledge of agency protocols, procedure and processes
Ogilvy ActionAccount Executive Intern
May. 2008 - Aug. 2008Worked on 2 Unilever accounts (Ben & Jerry's and Sunsilk) and a Social event for Ericsson Liaised with the Client, Creative and Production Team
Wrote weekly Contact reports after client meetings
Wrote 30 Creative and Production briefs Brainstorming of Activation Ideas and collateral design Liaising with third party vendors and suppliers for activation events Assisted in the planning & co-ordination of Ben & Jerry's 1st Press Conference for their 30th Birthday Campaign 2008, Ben & Jerry's 1st Birthday Activation campaign 2008 and Sunsilk Hair Show at Clarke Quay, 2008. Assisted in the maintenance of the local Ben & Jerry's Website and the creation of the 30th Birthday Campaign webpage
Assisted in the initial research and planning of Ben & Jerry's first Chunk Fest 2008
Asia Pacific BreweriesTour Ambassador
Sep. 2007 - Sep. 2007Gave guided tours around the Brewery (History, Brewing process, Packaging Hall and Brands Portfolio of APB) Tap Beer for the customers who attended the tour Interact with the customers Improving on communication skills on a regular basis through giving the tours
Universal McCannMedia Planner, Intern
May. 2007 - Aug. 2007Worked on the Microsoft and Nortel Account Edited and revised 30 Media Plans for Microsoft and Nortel Co-ordination with regional offices for the Microsoft Account. Scanned and compiled feedback and review on Windows Vista OS from social media platforms (e.g. blogs, forums, Vblogs etc. ) Gave presentation on Social Media and current technology trends to Regional Marketing Manager (Asia Pacific) of Microsoft. Running of data (Insights into target group, media preferences of target group, reach and frequency) for presentation to client
Co-ordinate with local media owners (SPH, Financial Times, Yahoo, Hardware Zone. )
Research projects for MasterCard, British Telecom and many in-house projects for Universal McCann.
AntipodeanRetail Assistant
Feb. 2006 - Jan. 2007Dealing with customer and media enquiries. Learned to work independently and multi-task by operating in the boutique alone. Enquired better communication skills while interacting with the customers. Worked on weekends and public holidays.
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