beabstractoUX Engineer & Art Direction
Sep. 2020 - Jul. 2024Managed and executed diverse creative projects for a range of small to medium-sized enterprises in São Paulo's, America’s and Bolivia’s bustling business environment. Daily roles and responsibilities encompass: - Conceptualization and execution of brand identities for various SMEs, ensuring their alignment with the company's ethos and market position; - Full stack development with Next JS, Express JS, TailwindCSS and Three.JS; - Led a multi-disciplinary team of graphic designers, illustrators, and photographers, ensuring a harmonized vision across all creative assets; - Curated and designed advertising campaigns tailored to São Paulo's diverse audience, from billboards to digital ads; - Collaborated closely with marketing and content teams to produce cohesive brand narratives and promotional materials; - Managed the visual aspects of print materials, including brochures, business cards, and product packaging; - Organized and directed photoshoots, capturing the essence of the brand and product; - Oversaw the design and layout of websites, ensuring responsive and captivating user experiences; - Mentored junior designers, fostering an environment of growth and creative exploration; - Stayed updated with local and global design trends, ensuring our work remained fresh and relevant; - Conducted regular feedback sessions with clients, fine-tuning projects to their exact needs and expectations. Software and tools: - Adobe Creative Suite (Photoshop, Illustrator, After Effects); - Figma; - Procreate; - Miro; - React; - Next JS; - Express JS.