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Work Background
RM Your Marketing PartnersCEO / Founder
Apr. 2011Orlando, Florida, Estados Unidos- Running the day-to-day marketing operations, leveraging market research and consumer insight into actionable and effective product positioning.
- Writer: Featured articles on marketing, digital marketing, social media, and business strategy.
- Established strong social media presence for our clients across Facebook, X, Instagram and Linkedin through smart content curation, effective engagement, and targeted advertising. - Built brand audiences of 27K+ followers organically.
- Developed new promotional campaign by bundling products together, increasing sales revenue by 33% with projected year-on-sales growth of $500K.
- 14x ROAS on Google Ads campaigns ($6K investment, $88K revenue).
- Negotiated new contracts with vendors, saving $150K to marketing department in one year.
- Recruited, hired, and trained over 60 marketing and sales specialists, improving overall sales targets by 23% while maintaining 86% in employee retention.
- Directed launch of 12 new product lines, with total annual revenue of $1.3M. - Grew revenue 47% in the first year and 62% in the second by developing comprehensive strategy that included Social Media Ads, Google Ads, print, and local radio advertising.
- 434% increase in web traffic through SEO + local content strategy.
- Increased revenue by 62% YOY through integrated media campaigns. And more.
Global Médica MP, CADirector of Finance
Nov. 2006 - Apr. 2011Caracas - Venezuela- Managed daily administrative duties. - Employee payroll via Profit Plus 2K8.
- International trade of specialized products and medical equipment. - Stock and production inventory via Profit Plus 2K8.
- Development of administrative politics, identifying areas of improvement and implement best practices. - Hired, supervised, trained, mentored, and provided 25 personnel the ability to succeed in adverse conditions through intensive training and shared knowledge.
- Created and maintained various administrative reports utilizing Profit Plus 2K8 and Microsoft Excel.
- Assigned tasks to associates, tracked progress and updated associates, partners and clients as necessary.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
- Provide short and long-term market forecasts using our sells reports by directing market research collection, analysis and interpretation of market data.
- Achieve financial objectives by preparing an annual budget.
Banco Occidental de DescuentoAccounting Analyst I
Oct. 2002 - May. 2006Caracas - VenezuelaCORP BANCA, BANCO UNIVERSAL:
- Monitored everyday work of various customer service representatives. - Performed audit control on all quality control standards and programs in compliance with banking regulations.
- Trained staff to provide optimal customer services. - Generated monthly statistics corresponding to the claims received by the institution regarding the use of financial instruments (debit cards and credit cards). - Rigorously evaluated the media and documentation used to support complaints, according to the established bank response standards. Mitigating the possibilities of claims through government entities.
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