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Work Background
RoofXMarketing Specialist
Mar. 2025Leesburg, Ohio, United StatesMarketing Specialist for RoofX, a family-owned roofing company serving central and southern Ohio. I lead AI-powered, data-driven strategies that improve lead quality, strengthen brand visibility, and deliver measurable ROI across digital and community channels.
RoofXLead Marketing Strategist
Mar. 2025 - Jan. 2026Leesburg, OHBrought in to stabilize a disjointed marketing strategy, I executed a complete audit of paid media and funnels to eliminate waste and drive the most successful sales year in company history. • Budget Triage: Spearheaded a marketing audit to eliminate wasteful spend. Paused underperforming funnels and "zombie" paid ads, shifting inbound web traffic to over 85% highly qualified, in-market buyers. • Record-Breaking Revenue: Utilized CRM insights to remove messaging friction points and optimize lead handoffs, driving a >40% YoY increase in qualified leads. • Sales Alignment: Developed custom collateral and limited-time offer tools to help reps engineer urgency, directly contributing to a 5% lift in the overall closing rate. * Brand Overhaul: Directed a full corporate rebrand across three brands, establishing strict message discipline across channels.
BIG Gravity MarketingOwner
Sep. 2024Chillicothe, Ohio, United StatesAs the owner of Big Gravity Marketing, I lead a dynamic agency focused on empowering small businesses to achieve national-level success through innovative, AI-driven marketing strategies. Our mission is to make cutting-edge advertising solutions accessible and impactful for businesses of all sizes. Key Responsibilities & Highlights: . Strategic Leadership: Develop and oversee AI-powered marketing strategies tailored to each client’s goals, ensuring measurable results. . Client Partnerships: Collaborate closely with small business owners to understand their unique challenges and position their brands competitively on a national scale. Advertising Excellence: Leverage advanced AI tools to optimize ad campaigns, improve targeting, and maximize ROI. . Innovative Solutions: Stay ahead of marketing trends, integrating emerging technologies to deliver cost-effective and powerful solutions. . Team Management: Lead a talented team of marketing professionals dedicated to creativity, data-driven decisions, and client success. . Business Growth: Help clients achieve significant growth and brand recognition through customized, scalable marketing initiatives. At Big Gravity Marketing, we believe small businesses can achieve big things with the right strategies and tools. To learn more, please visit BIGGravityMarketing.com
Marketing Clarity OSFounder & Principal Strategist
Sep. 2024Chillicothe, OHProprietary Framework Deployment: Developed and deployed the Marketing
Clarity OS, a 90-day diagnostic framework used to audit bloated budgets and
triage failing campaigns. Systematically reallocated client capital from "Zombie"
spend toward high-intent buyer traffic and measurable revenue paths. Strategic Revenue Alignment: Acted as fractional leadership for complex B2B
organizations to bridge the gap between high-level business strategy and tactical
execution. Integrated digital collateral, web design, and content marketing into a
unified engine focused on pipeline velocity. B2B Infrastructure & Messaging: Built cohesive communication systems and
messaging frameworks designed to eliminate "messaging chaos.
" Equipped sales teams with targeted artillery to maintain market positioning and stakeholder
alignment under competitive pressure. Operational Subtraction & Triage: Spearheaded "Truth Check" audits for clients to
identify and eliminate disconnected tactics and wasted media spend. Simplified
over-complicated reporting environments to provide leadership with a clear,
unfiltered view of marketing ROI.
Service Wire CompanyInternal Marketing Specialist
Nov. 2023 - Aug. 2024Culloden, West Virginia, United StatesAs a dedicated content marketing specialist, I led the development and execution of both internal and client-facing campaigns, ensuring clear communication and engagement across multiple channels. My diverse responsibilities included creating impactful content, producing high-quality visuals, and driving technical storytelling to connect with B2B electrical distribution and utility audiences effectively. Key Responsibilities & Achievements: . Campaign Development: Designed and executed comprehensive marketing campaigns for internal and external stakeholders, driving brand awareness and lead generation. Video Production: Produced, edited, and managed video content to support marketing strategies, including tutorials, promotional videos, and internal communications. . Content Creation: Wrote technical articles, blog posts, and other written materials, translating complex information into engaging, audience-friendly content. . Graphic Design: Designed visually appealing marketing assets, including brochures, infographics, and presentations, to support campaigns and product launches. . Collaboration: Partnered with cross-functional teams to ensure alignment between marketing materials and business objectives. . Content Strategy: Developed and maintained a consistent brand voice and messaging across multiple platforms. . Conference Planning Member - 2024 NAED Marketing Summit. I volunteered to plan the 2024 Marketing Summit conference for the electrical distribution industry and as a representative of Service Wire. I helped plan the event's conference theme, materials, and marketing and designed the new conference logo, and developed video marketing for social media advertising. This role allowed me to hone my creative and technical expertise, ensuring that every piece of content delivered value to both the organization and its customers.
Service Wire CompanyContent Marketing Associate
Nov. 2022 - Nov. 2023Culloden, West Virginia, United States
Service Wire CompanyProduct Marketing & Visual Content Manager
Nov. 2022 - Aug. 2024Culloden, WVHired initially for technical writing, I identified major operational gaps and scaled the role into an in-house content engine, saving agency fees and accelerating go-to-market speed. * Capability Expansion: Proactively took ownership of visual design and video production, producing promotional, educational, and on-site video content. * B2B Product Translation: Translated complex wire and cable specifications into clear, actionable messaging for municipal and industrial audiences, improving adoption for the sales team. * National Leadership: Represented the company as a brand ambassador on the planning committee for the national NAED Marketing Summit, spearheading a forward-looking rebrand and new logo design for the conference.
BalancedCompMarketing Manager
Oct. 2021 - Nov. 2022Wichita, KSMarketing Manager at Balanced Comp, a national HR consulting agency serving banks and credit unions. I led brand and communications strategy, translating complex HR and compliance topics into clear, actionable messaging across content, events, and digital channels. My work supported the promotion of training programs, elevated thought leadership, and aligned marketing efforts with sales and leadership objectives to build lasting client trust and engagement.
Universal Supply GroupDigital Marketing Manager
Feb. 2019 - Oct. 2021Hawthorne, New JerseyAs the Digital Marketing Manager for a leading HVAC and plumbing supply distributor with a territory spanning 500 miles from Philadelphia, PA, to Boston, MA, I oversaw all aspects of the company’s digital marketing strategy. My work was instrumental in enhancing brand visibility, driving customer engagement, and supporting sales across a wide regional footprint. Key Responsibilities & Achievements: . Website Management: Designed and maintained the company’s WordPress website, ensuring a seamless user experience and up-to-date product information. . Email Marketing: Created and managed targeted email campaigns to promote products, events, and special offers, achieving measurable increases in customer engagement. . Retail Signage: Developed and executed visually appealing retail signage to enhance in-store experiences and support promotional efforts. . Event Marketing: Organized and marketed industry events and trade shows, fostering relationships with partners and driving customer attendance. . Content Strategy: Managed the creation of multi-channel content to support both B2B and retail audiences, aligning messaging with company goals. . Analytics & Optimization: Utilized tools like Google Analytics to measure campaign performance and refine strategies for improved ROI. . Brand Management: Strengthened the company’s brand identity through consistent messaging, creative assets, and targeted outreach initiatives. Skills Highlights: Brand Management · Online Advertising · Integrated Marketing · Paid Search Strategy · Trade Marketing · Multi-Channel Marketing · Content Strategy · B2B Marketing · Event Planning · Graphic Design · WordPress · Email Marketing · Adobe Photoshop · Marketing Analytics · Digital Project Management · Strategic Communications This role allowed me to leverage my expertise in digital marketing and creative strategy to drive growth and elevate the company’s presence in a competitive industry.
Universal Supply Group, Inc.Regional Marketing & Brand Manager
Feb. 2019 - Oct. 2021Hawthorne, New JerseyServed as the omni-channel marketing engine for a regional B2B HVAC distributor, managing physical retail scale across 11 locations and a 500-mile territory. • High-Stakes B2B Events: Spearheaded major industry events to drive pipeline, including owning the end-to-end promotion and branding for a massive 400-attendee, 25-vendor trade show hosted at MetLife Stadium. • Brand Integration: Redesigned and unified three disparate sub-brand logos into a single identity, deploying the visual system and retail signage across all physical branches. * Digital Ecosystem: Managed four distinct WordPress websites and partnered with cross-functional teams to support the design and front-end launch of a new e-commerce platform.
Michael McAteer Communications, LLCOwner
Jun. 2017 - May. 2019Belleville, NJI am a brand consultant, social media marketing expert and Wordpress website designer. I work directly with small businesses, locally, regionally, and nationally who want to establish or grow their brand online.
Hygloss ProductsArt DIrector
Apr. 2017 - Dec. 2018Wallington, NJArt Director / Marketing Lead at Hygloss Products, a manufacturer of early childhood educational and classroom materials. As the sole creative and marketing contributor, I managed brand presentation across print and digital channels, including catalog design, e-commerce website management, product photography, and visual merchandising. My work focused on clarity, usability, and consistency—supporting both educators and buyers with accessible, well-organized product communication.
Shifman Mattress CompanyMarketing Specialist
Jun. 2016 - Apr. 2017Newark, New JerseyMarketing & Brand Communications Lead for a family-owned luxury mattress manufacturer with national distribution through furniture retailers and Bloomingdale’s. As the sole marketing operator, I managed brand presentation across digital and print advertising, retail co-op programs, and social media. My work focused on maintaining a consistent, premium brand experience across partners while supporting retail relationships and customer-facing communications nationwide.
BridgeValley Community and Technical CollegeInstructional Specialist
Apr. 2014 - Jul. 2016Charleston, West Virginia AreaAs an Instructional Specialist at BridgeValley Community and Technical College, I played a key role in advancing workforce development and community engagement. I was responsible for planning, promoting, and coordinating a range of programs within the Workforce and Economic Development Division, supporting both professional growth and personal enrichment for individuals across the region. Key Responsibilities & Achievements:
. Program Coordination: Managed diverse programs in professional development, workforce education, and personal enrichment to meet community and industry needs. . Educational Tourism: Served as the Road Scholar Coordinator, organizing educational travel experiences that attracted participants nationwide to explore West Virginia.
Event Planning: Planned and executed workforce training events and personal enrichment workshops, ensuring seamless delivery and participant satisfaction. . Community Engagement: Promoted programs and initiatives to expand access to education and skills training, strengthening regional workforce capacity. . Leadership & Collaboration: Collaborated with faculty, staff, and external partners to align programs with institutional goals and community demands.
Budget Management: Oversaw program budgets, ensuring financial efficiency while maximizing impact and reach. Skills Highlights: Event Planning · University Teaching · Leadership · Recruiting · Teamwork · Budgeting · Strategic Communications · Digital Project Management · Interpersonal Skills · Project Management
West Virginia State UniversityAdjunct Faculty
Aug. 2013 - Dec. 2013Taught Introduction to Sociology - SOC200
Marshall UniversityAdjunct Faculty
Aug. 2012 - Jun. 2016Charleston, West Virginia AreaTeaching Soicology and Journalism and Mass Communication classes. 200/300 level.
BridgeValley Community and Technical CollegeAdjunct Faculty
Jul. 2012 - May. 2014Charleston, West Virginia AreaTeaching non-credit classes as well as coordinating, planning, recruiting and financial management of credit and non-credit classes at BridgeValley for the Workforce and Economic Development Division.
Columbus College of Art & DesignAdjunct Professor - Continuing Education
Sep. 2006 - Dec. 2007Columbus, Ohio AreaTaught Photoshop Illustration, Photoshop Essentials, as well as three one-day workshops regarding Branding, Corporate Identity, and Retail Design.
Columbus College of Art & DesignAdjunct Professor - Continuing Education
Sep. 2006 - Dec. 2007Columbus, Ohio AreaTaught Photoshop Illustration, Photoshop Essentials, as well as three one-day workshops regarding Branding, Corporate Identity, and Retail Design.
Ohio Attorney General's OfficePublications Manager
Feb. 2005 - Oct. 2007Columbus, OhioWorked as a Publications Manager for the OAG under the Jim Petro administration. Worked on pamphlets, booklets, brochures, books, and catalogs for the office. Worked closely with personnel from the Bureau of Identification and Investigation (BCI&I) as well as the Ohio Peace Officer Training Academy in London, Ohio.
D&S Creative CommunicationArt Director
Jun. 2002 - Dec. 2004Mansfield, OhioAs an Art Director I was responsible for con spring art designs for multiple projects and clients at one time. Worked with production artists and staff photographers to complete production art as well as multiple account executives regarding regional and national advertising and design campaigns.
Michael McAteer CommunicationsOwner
Jan. 2000 - Mar. 2014Huntington, West Virginia AreaStarted my own advertising, graphic design, and marketing consulting agency the same month and year that I started graduate school at Marshall University. With over 10 years experience at that point as an Art Director, I had a great deal of experience with brand management, advertising, graphic design layout, logo design, and publishing. I consulted small businesses in the Charleston/Huntington area in a variety of industries including industrial manufacturing and sales, retail food and sales, and realty.
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