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Work Background
HPVP of Marketing North America
Aug. 2022 - May. 2024United StatesRegional Chief Marketing Officer for 42% or over $20Bn of hp’s business, I am responsible marketing and the hp brand across the whole of hp inc. for the largest market globally.
HPHead of Global Marketing (VP), Consumer PCs, & Displays and Accesories
Jul. 2016 - Aug. 2022San Diego, CaliforniaDrive emotional brand connection and demand for HP consumer PCs and gaming portfolio globally. Lead all global marketing for the most visible part of hp’s portfolio, from insights-led strategy to optimized, data-informed execution for four major global campaigns a year and many more locally. Wholly responsible for all output for my businesses in all markets. Oversee ~150 product launches per year. Drove 2-fold revenue growth, market share increases to #1 for HP consumer PCs and took a gaming brand from zero to >$3Bn in revenue and to #3 (#1 in some markets) in a mature market in just 5 years. Developed/elevated a significant number of people.
HPHead of Global Marketing (Snr Director): Workstations, Thin Clients and Immersive Computing
Aug. 2015 - Jul. 2016Greater San Diego AreaOversaw a budget of $10M direct ($30M indirect) and led ~12 people (~50 indirectly). Re-established the Division’s brand in the marketplace by creating purpose, consistency, and a foundation for the brand’s continued global growth. The business grew by double digits, and the brand became one of HP’s core-brands during tenure.
HPWW Communications Director: Immersive Computing, HP Global Mktg.
May. 2014 - Aug. 2015San Diego, CaliforniaOverseeing a $100M direct budget, established a new marketing department for a new division. The Division became an idea incubator generating innovation Company-wide. Lessons learned and approach spawned numerous new products and approaches to marketing.
HPWW Hardware Comms Director - LaserJet marketing
Aug. 2013 - May. 2014San Diego, California, United StatesOverseeing a budget of $50M, led strategy, planning and creative development of all Global HP LaserJet HW campaigns/ deployment across 200+ countries. Managed the FY planning process
HPWW Director- Brand Strategy & Planning
May. 2012 - Jul. 2013San Diego$61Bn business in 170+ countries. Led entire brand strategy, laddering the HP brand into the three global BUs and respective campaigns. Partnering with the Insights team, was instrumental in generating more sales by increasing stakeholders’ engagement and ultimate collective buying decision: enhanced messaging relevance to the many stakeholders across the entire customer journey by customizing it based on guidelines generated by data insights.
HPWW Director Brand Strategy & Planning, Imaging and Printing Group
Nov. 2011 - May. 2012London, England, United Kingdom$26Bn business in 200+ countries. Led Go-to-Market (GTM) messaging and delivered insights-led brand strategy across HP’s imaging and printing portfolio worldwide across both Commercial and Consumer IPG platforms. Managed 17 professionals and a budget of tens of millions of US dollars. Drove consistency across every single product launch across all customer touch points that in turn defined worldwide communications planning across all key countries in each geographic region. Ensured maximized return on marketing investment by validating that all countries adhered to strategy, targeted budgets and metrics.
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