HPHead of Global Marketing (VP), Consumer PCs, & Displays and Accesories
Jul. 2016 - Aug. 2022San Diego, CaliforniaDrive emotional brand connection and demand for HP consumer PCs and gaming portfolio globally. Lead all global marketing for the most visible part of hp’s portfolio, from insights-led strategy to optimized, data-informed execution for four major global campaigns a year and many more locally. Wholly responsible for all output for my businesses in all markets. Oversee ~150 product launches per year. Drove 2-fold revenue growth, market share increases to #1 for HP consumer PCs and took a gaming brand from zero to >$3Bn in revenue and to #3 (#1 in some markets) in a mature market in just 5 years. Developed/elevated a significant number of people.