Powerex LimitedBusiness Intelligence Lead
Feb. 2016 - Oct. 2017• Planned, led, and managed sales planning and demand creation program for VectronicTM through the translation of strategic plans into strategy to achieve sales plan, product mix and profit objectives • Prepared timely sales forecasts and Business Status reports to Management. • Provided fact-based research for product improvement and customer satisfaction surveys Regular Price Intelligence, SWOT & Opportunity Analysis. • Reviewed performance data that includes financial, sales, and activity reports and spreadsheets, to monitor and measure departmental productivity, goal achievement, and overall effectiveness. • Contributed to the development of a pricing approach based on validated research and analysis of market dynamics • Drove the Implementation of Channel acquisition program and managed contractual obligations Pioneered Listing/Management of Product on E-Commerce Sites –and boost sales. • Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; recommending ways of improving product packaging; coordinating new product lines. • Implemented Social Media Strategy – Twitter, Instagram & Facebook. • Contributed to the development of strategic product marketing plan from conception to launch. • Led Sales planning and demand generation program, evaluated Budgets, product mix and market share targets.