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Work Background
Prestige Millers ltdSales
Jul. 2025South Sudan, JubaI lead the full commercial function for Prestige Millers, a milling and food processing business operating in South Sudan, a high-growth frontier market. I own end-to-end responsibility for sales strategy, brand management, distribution network development, and team performance. Key responsibilities include:
• Lead the design and deployment of sales strategies across modern and general trade channels, driving revenue growth and market share against corporate objectives.
• Own integrated marketing campaign planning and execution, running activity across digital and traditional platforms, tracking performance metrics, and building brand visibility in a competitive market.
• Build and optimise Route-to-Market strategies, driving market mapping and distributor network development to strengthen coverage across South Sudan.
• Drive demand fulfilment planning, budgeting, and performance review cycles ensuring operational efficiency and cost discipline in a challenging logistics environment.
• Build, coach, and manage the sales and marketing team, setting clear goals, designing incentive schemes, and running development programmes to grow internal capability.
• Conduct ongoing market research and competitive intelligence gathering to sharpen strategy, spot growth opportunities, and adjust pricing to market realities.
• Cultivate and maintain strategic relationships with key clients, distributors, and agency partners, keeping business development active and service quality high.
Tradco Services LtdHead of Operations
Jan. 2025 - Jun. 2025Kenya• Managed cross-departmental operations, aligning process efficiency with strategic business goals and revenue targets.
• Developed operational strategies, policies, and procedures to enhance productivity and drive commercial growth.
• Led recruitment and team management, supporting supplier contract negotiations and ensuring regulatory compliance.
• Monitored KPIs, identified process improvement opportunities, and drove workflow enhancements across functions.
Unga Holdings PlcSales Operations Manager — Unga Ltd & Unga Farm Care East Africa Ltd
Feb. 2023 - Dec. 2023• Optimized commercial processes and sales systems to drive sales excellence and align operations with business objectives.
• Developed commercial policies, contracts, and SLAs to ensure consistent operational standards across channels.
• Analysed sales data, produced trend forecasts, and managed pipeline reporting for senior leadership.
• Implemented Route-to-Market strategies that delivered revenue growth and improved coverage across trade channels.
• Executed trade marketing proposals, evaluated ROI on asset utilization, and resolved customer escalations.
Unga LimitedActing National Sales Manager → Regional Sales Manager
Aug. 2021 - Feb. 2023Kenya, Nairobi• Stepped up to lead national sales function, introducing new product lines that expanded market share for Famila™ and Pendo™ brands across Kenya.
• Reviewed and negotiated Modern Trade Joint Business Plans (JBPs), driving category growth and margin enhancement with key retail partners.
• Led regional sales teams across multiple geographies driving volume, revenue growth, and channel development through active customer engagement.
• Built and maintained key account relationships, fostered cross-functional collaboration, and developed competitive market intelligence to inform strategy.
• Oversaw budgets, managed team performance, and created an environment of accountability and high achievement.
Unga LtdSales Operations Manager
Apr. 2019 - Aug. 2021Kenya, Nairobi• Led operational excellence initiative, reducing defective product rejections by 50% and achieving an 84% Customer Satisfaction Index Score through process redesign and team capability building.
• Designed and implemented sales processes, systems, and policies that improved pipeline visibility and management reporting quality.
• Identified trends, forecasted sales performance, and implemented RTM strategies that drove measurable revenue growth.
• Delivered sales training and coaching programmes, raising capability across frontline commercial teams.
• Initiated and led trade marketing proposals — coordinating execution across commercial teams and functional departments.
Unga LtdArea Sales Manager — Western, Nyanza, Rift Valley & Nairobi
Dec. 2015 - Apr. 2019Kenya• Delivered 30% revenue growth in Western and Rift markets through strategic customer engagement, targeted acquisition, and disciplined execution of sales plans.
• Developed and executed annual sales plans and regional targets, managing representative performance through regular coaching, appraisals, and motivation.
• Designed and implemented route distribution plans and RTM strategies, significantly improving product availability across all channels.
• Conducted monthly Distributor Operating Standards Appraisals, maintaining compliance and elevating partner performance.
• Leveraged data-driven insights to identify growth opportunities, mitigate risks, and continuously optimize processes for profitability.
• Recruited, trained, and retained high-performing sales representatives across multiple regions.
Haco Industries Kenya LimitedRegional Sales Manager — Western, Nyanza & Rift Kenya
Sep. 2013 - Dec. 2015Kenya, Nairobi• Surpassed monthly targets for Bic products through proficient negotiation and relationship management, securing additional export business.
• Oversaw regional depot operations and distributor relationships, ensuring seamless coordination of sales and marketing activities.
• Set and monitored sales targets, led representative performance appraisals, and drove recruitment and onboarding for the region.
• Executed RTM strategies and developed route distribution models that improved market coverage and operational efficiency.
• Conducted regular market surveys and applied competitive intelligence to refine regional strategy.
Kenol Kobil Company LimitedTerritory Sales Representative — Nairobi & Central/Mount Kenya
Jan. 2010 - Apr. 2013Kenya, Nairobi• Managed a portfolio of station dealer accounts across Nairobi and Central/Mount Kenya, ensuring product availability, regulatory compliance, and performance against targets.
• Conducted dealer operating standard reviews ensuring compliance with ERC, KEBS, and KRA regulations.
• Delivered training to station sales attendants on product knowledge, selling skills, and customer service.
• Identified and onboarded new customers while maintaining strong relationships with existing dealers.
Sales CoordinatorMayfair Holdings Limited (Sunblest Bakery)
Sep. 2008 - Sep. 2009Kenya, Nairobi• Coordinated sales and production activities to meet market demand, processing orders and managing demand forecasting and route optimization for sales teams.
• Analyzed customer buying patterns to optimize sales efforts and identify new business opportunities.
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