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Work Background
Midea AmericaConsumer Insights Specialist
Dec. 2024 - Jun. 2025Waltham, Massachusetts, United States- Established Eureka’s first user research function to support global R&D and product development - Led qual and quant research to guide feature prioritization, positioning, and user experience for floorcare appliances - Built and managed an in-house user testing lab; implemented remote testing platforms to scale insight generation - Collaborated cross-functionally with industrial design, engineering, and marketing from concept through mass production - Conducted conjoint and behavioral research to uncover unmet needs, validate prototypes, and inform go-to-market strategy - Translated research into actionable recommendations that elevate product performance and reposition the brand from value-tier to mid-tier - Championed consumer-centered design and research best practices across U.S. and China teams
SharkNinjaConsumer Insights Manager
Jun. 2024 - Sep. 2024Needham, Massachusetts, United StatesLed user testing and creative optimization for infomercial-driven product launches, exceeding conversion goals; Managed one direct report Research Analyst.
SharkNinjaConsumer Insights Manager (Contractor)
Jun. 2024 - Aug. 2024Needham, Massachusetts, United StatesLed user testing and creative optimization for infomercial-driven product launches, exceeding conversion goals; Managed one direct report Research Analyst.
KantarManager, Qualitative, Quali-Quant
Nov. 2021 - Feb. 2024Boston, Massachusetts, United StatesDelivered creative testing, strategic insights for the Qualitative Insights Division; and was selected to join the UX Tiger Team to create and ascertain funding for unique UX solutions; all research and solutions were design and standardized to meet the needs of Fortune 100 brands across the globe.
KantarNorth American Lead for Kantar's Global UX Task Force
Nov. 2021 - Feb. 2024Boston, Massachusetts, United StatesCollaborated with Global Qual leads to strategize and launch Kantar’s first UX-specific solutions.
KantarManager, Qualitative, QualQuant
Nov. 2021 - Feb. 2024Boston, Massachusetts, United StatesDelivered creative testing, strategic insights for the Qualitative Insights Division; and was selected to join the UX Tiger Team to create and ascertain funding for unique UX solutions; all research and solutions were design and standardized to meet the needs of Fortune 100 brands across the globe.
FreelanceFreelance Market Research & User Experience Researcher, Project Manager
Sep. 2020Concord, Massachusetts, United StatesBig-Agency Rigor, Lean Approach — Consumer Insights & UX Research + Project Management & Recruitment Support to Move Businesses Forward in Today’s Economy I partner with organizations of all sizes — from early-stage startups to established enterprises — to deliver research that drives confident decision-making. Projects have spanned gyms & fitness brands, food delivery apps, real estate, and business consulting firms, as well as Fortune 500 leaders across CPG, Tech, Finance, Healthcare, Media, and EdTech. 🔹SERVICES I PROVIDE: 📊 Data Analysis & Storytelling – turning raw data into clear, actionable insights that drive confident decisions 🔀 Mixed-Methods Expertise – qualitative + quantitative approaches that balance depth with validation 📌 End-to-End Research Execution – from scoping & design to moderation, analysis, and delivery 🗂️ Project Management – ensuring timelines, budgets, and deliverables stay on track 🎯 Participant Recruitment – sourcing the right audiences (consumers, professionals, B2B stakeholders) for quality data 📦 PACKAGES OFFERED: ✨ Survey Starter: Custom surveys designed with best practices for quick, reliable feedback — including guidance on recruiting the right participants. 🚀 Research Sprint: Deeper surveys (20–25 questions, n=50–100) with end-to-end support — design, participant recruitment, project management, insights deck, and live readout. 💡 Insights Partner: Ongoing research sprints with strategic guidance, project management, and recruitment support to keep customer feedback flowing seamlessly.
Penn FosterMarket Research Manager
Feb. 2020 - Oct. 2020Boston, MassachusettsEstablished in-house B2B research function, identified new customer segments, and supported marketing growth initiatives.
Houghton Mifflin HarcourtSenior Market Research Analyst
Jan. 2015 - Jan. 2020Boston, MALead Analyst for the six years of research that brought a K-5 Reading program to market. Research fueled the release of what became one of the best K-5 Reading programs in the US.
Houghton Mifflin HarcourtMarket Research Analyst
Mar. 2012 - Jan. 2015Boston, MALead Analyst for K12 Literacy & Languages products; cross-functional collaborative partner to Product, Design, Marketing, Sales, C-suite.
Keystone StrategyResearch Analyst
Sep. 2011 - Mar. 2012Cambridge, Massachusetts, United StatesDrove the effort to save large-scale corporations from losing millions in revenue due to fraudulent vendors.
Self-employedMarket Research Analyst
Oct. 2010 - Oct. 2011Salem, MADesigned and conducted custom market research for startup and nascent companies. Conducted all business development aspects including prospecting, marketing, and managed client relations.
LatitudeMarket Research Analyst
Sep. 2010 - Aug. 2011Beverly, Massachusetts, United States
Greenwald ResearchMarket Research Assistant
Dec. 2007 - Aug. 2010Washington D.C. Metro AreaOne of three Research Assistants that supported 10 senior analysts, including two Vice Presidents and the President, to ensure timely delivery of quantitative and qualitative research deliverables. I have this organization to thank for instilling a deep respect for research best practices and ethical codes at the beginning of my career, right out of college. Since then, I have become notorious for my knowledge and adherence to best practices and ethics on any team I've been lucky enough to be a part of.
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