I help organizations reduce risk, sharpen positioning, and make confident product and brand decisions.
With 18 years of experience designing and executing primary quantitative and qualitative research, I partner with product leaders, marketing executives, and founders to validate product-market fit, inform go-to-market strategy, and unlock sustainable growth.
My work integrates strategic thinking with disciplined customer intelligence. I translate complex data into clear direction, ensuring product investments, messaging strategy, and innovation pipelines are grounded in real customer behavior.
I have supported enterprise and high-growth organizations across technology, consumer goods, education, and financial services, influencing multimillion-dollar roadmap decisions, national creative campaigns, pricing strategy, and experience design.
Lastly, I have conducted over 2,000 customer discovery sessions, including 780 focus groups and 1,300 in-depth interviews.More...