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Work Background
LaloSenior Manager, Brand Marketing & Influencer
May. 2025RemoteI lead our influencer program across paid and gifted campaigns, managing everything from strategy and sourcing to execution and performance tracking. I oversee our social media team and ensure our content and community strategies align with our broader brand vision. I also manage brand partnerships and co-marketing initiatives, collaborating cross-functionally to drive cohesive storytelling and meaningful growth. My focus is on building high-impact programs that blend creativity with performance, always grounded in data and a deep understanding of our audience.
LaloSenior Manager, Influencer & Social Media Marketing
Jul. 2023 - May. 2025I lead Influencer and Social at Lalo, scaling an influencer program rooted in storytelling, authenticity, and strategic alignment. I partner across paid, creative, and social to ensure every campaign delivers on brand voice, emotional connection, as well as performance.
Grove CollaborativeSenior Brand Manager - Influencer
Mar. 2021 - Feb. 2023San Francisco, California, United StatesLed the Influencer Program, team, and strategy, activating 600+ influencers a year to support Grove in the DTC space as well as in retail at Target and Amazon. Oversaw micro, macro and mega influencer campaigns from end-to-end; executed cross-functional go-to-market plans; managed third party campaigns for brands sold at Grove.
Grove CollaborativeLead Influencer Marketing Manager
Jul. 2019 - Mar. 2021San Francisco Bay AreaWorked closely with the Paid and Organic Teams, as well as the Creative Team, to ensure that influencer content satisfied the acquisition goals and creative needs of the company. Oversaw the creation and strategy of the Content Creator Program, which supported these needs.
Grove CollaborativeInfluencer Marketing Manager
Aug. 2017 - Jul. 2019San Francisco Bay AreaGrew the Team and transitioned to macro-influencer campaigns, identifying creators to bring on as long-term partners. Represented Grove at in-person events, like Alt Summit and Grove-sponsored meet-and-greets.
Grove CollaborativeInfluencer Marketing Coordinator
Dec. 2015 - Aug. 2017San Francisco Bay AreaManaged monthly micro-influencer campaigns with an affiliate campaign structure. Oversaw the messaging, communication and shipment of products to participating influencers.
North of Nine CommunicationsClient Staff Coordinator
Jan. 2015 - Dec. 2015San Francisco Bay Area- Pitched media, maintained press relations, and secured briefings for clients.
- Generated the daily coverage report for Intel executives.
- Monitored and collated coverage reports for various announcements.
serena & lilyeCommerce Assistant
Oct. 2014 - Nov. 2014Sausalito, CA- Assist in transitioning to a new web platform
- Edit the format of the site through programs such as Netsuite and Jira
serena & lilyPublic Relations Associate
Jul. 2014 - Oct. 2014Sausalito, CA- Coordinated events to promote the brand and foster relationships with bloggers
- Promoted the company through social media i.e. Twitter, Facebook, Intagram, Houzz, Pinterest
- Strategized how to best support new seasons of merchandize, specifically the holidays
BlogHerCopy Editor
Jan. 2014 - Jan. 2015Edited and proofread blog posts written by BlogHer ambassadors reviewing products advertised on the site.
Cumulus MediaIntern
Jun. 2013 - Aug. 2013San FranciscoKFOG is a world famous radio station that fills the airwaves with new releases and classic songs that fall in the Rock genre. It is part of the Cumulus Media company and is a favorite to local San Franciscans. - Sound editing of songs and weekly shows. - Format syndicated shows to be played on air.
- Post formated specials online.
- Work with disk jockeys.
- Volunteer for Outside Lands Music Festival at the KFOG booth.
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