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Work Background
The Friday Street ClubSenior PR Account Director
Oct. 2020Cape Town, Western Cape, South AfricaThe Friday Street Club is a Cape Town based creative communications agency, specialising in strategic counsel, PR, design and branding, events, content creation and digital platform management.
HWB CommunicationsAccount Director
Jan. 2019 - Sep. 2020Cape Town Area, South AfricaHWB Communcations is a Public Relations agency based in Cape Town, a proud member of the Public Relations Global Network.
Theewaterskloof MunicipalityLocal Economic Development & Tourism Manager
Aug. 2015 - Nov. 2018Caledon, Western CapeResponsible for facilitating, promoting and ensuring economic development in order to secure opportunities for economic and business development to increase local employment. Overall R&R's: Facilitating community and economic development planning and initiatives; Identifying and fostering community economic development opportunities; Securing funding for economic development activities and programs; Assisting local organizations, businesses and individuals with establishing economic development plans and projects; Promoting the community in order to expand economic development opportunities.
The Phoenix PartnershipSenior PR Account Manager
Feb. 2011 - Jul. 2015Rondebosch, Cape TownOverall accountability:
• Communication management and co-ordination of retainer-based, project or ad-hoc clients
• Proofing, editing, distributing agenda’s and attending regular status meetings
• Proofing and editing action minute contact reports and distributing to client
• Preparing monthly / quarterly review documentation aligned to budgets and outcomes
• Developing, co-ordinating, implementing tactical campaigns aligned to agreed outcomes
• Developing campaign and media roll-out plans aligning to agreed strategy
• Research, preparation of press releases, editorial features, op-ed pieces, copywriting
• Ongoing research and investment in client and industry knowledge and industry trends
• Development and management of relationships with relevant media Highlight:
My time in Cape Town has been a whirlwind of activity and networking. Wendy Masters of The Phoenix Partnership guided and mentored me, paving the way for my career in traditional PR. The highlight at Phoenix was managing the publicity and hype for the Cape Argus Cycle Tour. My favourite client work was the time spent turning the communications strategy on its head alongside the professional and passionate team at the Petousis Hotel Group, Vineyard Hotel & Spa. Clients include: Cape Argus Pick n Pay Cycle Tour
Grape Escape MTB Challenge
Cape Argus Pick n Pay MTB Challenge
Cape Argus Pick n Pay Trike & Junior Tours
Cape Argus Pick n Pay Lifecycle Expo
Coronation Double Century Challenge
London to Paris Cape Rouleur Cycle Tour
Vineyard Hotel & Spa
Townhouse Hotel & Conference Centre
Oude Werf Hotel
Accolade Wines
Growthpoint Properties Growsmart Literacy Challenge
Fedhasa Cape
TintswaloGeneral Manager
Jun. 2004 - Dec. 2010Manyeleti Game Reserve, Kruger National ParkResponsibilities: Operations, Marketing, Public Relations & Sales
Overall accountability:
• Operational management of a remotely located 26 bed 5-Star boutique Virtuoso Hotel
• General management of 54 staff, 3 teams, 3 different accommodation products
• Budget management: income vs. expenditure, petty cash, creditors & debtors, payroll
• Guest services: oversee, motivate staff, guest experience and ensure consistent service levels Reservations & sales: Promoting product to agents, operators and directly to guests
• Marketing: Compile monthly newsletter and ranger diary to distribute to clients and guests
• Public relations: Regularly invite and host key influencers to experience the product
• Training: Empowering staff with English reading/ writing lessons, personal health and hygiene Highlight: I thoroughly enjoyed my time spent in the Lowveld Region, managing top end safari retreats and meeting celebrities along the way. Promoting South Africa as a premier destination and illustrating the beauty of our wildlife heritage made me very proud.
InvestecTeam Co-ordinator
Apr. 2001 - May. 2004Sandton, JohannesburgOverall accountability:
• Personal assistant to Head of Empowerment and Employment equity
• Co-ordinating four team members and administrative duties
• Co-ordinating CSI pitches and presentations for BEE partnerships and tenders
• Internal marketing and communications co-ordinator for tender purposes Highlight: One of the most exciting projects I have ever worked on is an entrepreneurial initiative with CIDA City Campus. To be involved in upliftment and skills development in South Africa was extremely rewarding and it ignited my strong passion for social investment projects.
Eurobrands Sales & Marketing Pvt. Ltd.Corporate PR Account Manager
Mar. 1998 - Mar. 2001London, United KingdomOverall accountability:
• Public Relations for Colgate Palmolive Professional Products UK
• Co-ordinating press releases and editorials
• Budgets and expenditure
• Statistics & trends Highlight: I was fortunate enough to be mentored and trained by Graham Page at Eurobrand UK
(ex-Director of Saatchi & Saatchi UK). Graham was well entrenched in the advertising and PR
arenas, and what he taught me about managing client relationships and networking was invaluable.
DDB South AfricaAdvertising Account Manager
Feb. 1996 - Feb. 1998Sandton, JohannesburgClients: • McDonalds SA
• Compaq INTEL Overall accountability:
• Client service involving interpreting and rolling out creative briefs
• Assisting on campaign development and trafficking projects through to the creative teams
• Accounts administration: budgets and expenditure/ad spend
• Planning and implementing advertising & PR strategy on clients' behalf Highlight: Being mentored by creative guru Mike Frampton at DDB Needham was without a doubt the highlight of my advertising career. Mike taught me how to knock a client's socks off at the same time as managing an over-excited creative director.
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