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Work Background
PlentifyOperations Manager
Feb. 2023 - Dec. 2025Hired as Operations Coordinator - promoted to Operations Manager after three months.
Scaled national field operations from ~50 to ~1,500 monthly device installations within four months by introducing structured planning, smarter workflows, and clearer operational visibility.
Acted as the central operational bridge across product, engineering, customer ops, data science, firmware, and commercial teams, ensuring decisions stayed grounded in real operational context.
Managed and mentored a distributed technician team across two provinces, serving as escalation point for complex operational, technical, and high-profile customer matters.
Played a key role from ideation through continuous improvement on operational tooling, product features, and deployment processes, often translating field realities into product and system enhancements.
Contributed directly to product design and internal tooling, including installer app improvements that now save Technicians ~30–40 minutes per job.
Designed SOPs, onboarding programmes, quality audits, and contractor enablement frameworks that strengthened operational consistency while maintaining flexibility for growth.
Provided cross-functional teams with field insight to inform market expansion, customer experience improvements, GTM readiness, and product roadmap decisions.
Known internally as a go-to knowledge resource, regularly supporting onboarding across teams (sales through to technical), drafting application notes, and presenting product training at roadshows and partner launches.
Supported strategic planning cycles through OKR setting, operational forecasting, and continuous feedback loops between field execution and leadership decision-making.
HortecJunior Lab Analyst
Jun. 2022 - Feb. 2023Somerset West, Western Cape, South Africa
BridgIoTResearch & Sales Officer
Jan. 2022 - Jun. 2022Stellenbosch, Western Cape, South Africa
BridgIoTResearch & Sales Assistant
Jun. 2021 - Jan. 2022Cape Town, Western Cape, South Africa
Stellenbosch UniversityPHD Candidate
Jan. 2018 - Dec. 2020
Stellenbosch UniversityMSc Candidate
Jan. 2016 - Dec. 2017Stellenbosch
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