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Work Background
Aqua Rugby AustraliaMarketing Director
Feb. 2020 - Jun. 2024Sydney, New South Wales, Australia
Traffik GroupFreelance Art Director
Jul. 2018 - Jan. 2019Sydney, New South Wales, AustraliaTraffik is Australia’s most creative brand experience agency. A fusion of data, creativity and technology come together to create extraordinary brand experiences. Traffik has won Mumbrella Experiential Agency of the Year, B&T Experiential Agency of the Year and Adnews Specialist Agency of the year. As a freelance Art Director at Traffik I was tasked with the responsibility to create key visuals and roll out concepts from start to finish for a wide range of clients. Working in a team of six designers, we would work collaboratively, be supportive, and provide an energetic environment. Communication and problem solving were attributes to the role. In my short time there I created a strong-working relationships with the creative department & event production teams.
Perform GroupSenior Designer
Oct. 2016 - Feb. 2018SydneyAs a sole Designer in Australia I work independently in the creative process from initial ideas to delivery with additional support from XD team in the UK/US. I lead the creative direction for the Content, Media and Sales portals to drive creative excellence and help reach deliverables. I oversee the work produced by other designers, offer feedback or advice, as well as to develop individual skill sets. I Work in conjunction with the XD team to provide insight, ideas and feedback on current or upcoming creative. I have a solid understanding of required deliverables, and the ability to take responsibility for them. Communicating ideas and working with internal stakeholders to ensure all content is relevant and deliverers a joined-up message.
Super Retail Group / Infinite RetailSenior Designer
Jun. 2014 - Sep. 2016Sydney, AustraliaMy role at Super Retail Group was to take full responsibility for producing high quality, engaging print and digital corporate artwork. Working across a plethora of brands such as the NBA, NRL & AFL I was able to freely create and explore within the boundaries of their guidelines. I was also responsible for the development of internal communication material that was used to drive engagement with key programs of work for Super Retail Group. Part of my role also was to provide artistic direction to an offshore agency, ensuring the delivery of artwork in an effective and concise manner according to client/federation brand guidelines. As well as to implement and maintain content metrics as it pertains to the commercial propositions of the partner web stores. Including but not limited to: keeping accurate briefing data, assist in content planning, daily communication between teams, ensure/aware of daily content issues, supplier work load and liaison. This involved careful attention to detail, comprehensive planning and timely execution of marketing collateral to time-frame and budget.
South Sydney RabbitohsMid-Weight Designer
Mar. 2010 - Feb. 2014At the Rabbbitohs my role was to provide design services for all offset and web projects across all departments. Support all design projects with adequate photography as well as to ensure photo touching requirements. Ability to deliver HTML/Flash artwork for use in web and eDM applications, web banners and game-day animations. Develop and project manage major marketing collateral including merchandise catalogues, player imagery, membership & corporate brochures.
Design Graphics WarehouseJunior Designer
Feb. 2007 - Mar. 2008Lavender BayTo provide design and creative services to the in-house Creative Services unit. As the Junior
Designer I'd report to the Senior Designer and was required to work on diverse creative
projects in line with DGW brand strategy and plans. This function requires a wide
remit of work including corporate and marketing collateral, events materials, large format
graphics and stands, advertisements and related material
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