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Work Background
Head of Partnerships & Marketing
G8TSHead of Partnerships & Marketing
May. 2025 - Mar. 2026Middle EastLed marketing, business development and go-to-market strategy for premium lifestyle app, driving brand launch, market entry, strategic growth and activations in the UAE.
Head of Marketing Communications - Consultant
HNS LEGALHead of Marketing Communications - Consultant
May. 2024 - May. 2025Spearheaded marketing and comms strategy for regional law firms HNS Legal and Al Naqbi & Partners, strengthening brand positioning and supporting BD.
Marketing, Communications & Events Manager
Moe’s on the 5th & Moe’s RecordsMarketing, Communications & Events Manager
Jan. 2024 - Jan. 2026Managed marketing, PR, events and social strategy for high-end restaurant lounge at and record label
Marketing and Communications Manager
Havas Middle EastMarketing and Communications Manager
Sep. 2021 - Oct. 2023Dubai, United Arab EmiratesLed 360-marketing, events, corporate comms, thought leadership and social media for leading global communications & marketing agency in the UAE, Oman, Saudi and Egypt.
Senior Marketing Communication Consultant
MarComLuxSenior Marketing Communication Consultant
Nov. 2014 - Sep. 2021DubaiCo-managed luxury marketing consultancy delivering strategic marketing, brand & communications services for leading luxury brands. Drove integrated and multi-market marketing & communications strategy incl. digital marketing, PR, high-end events/activations, content development, media relations, stakeholder management, influencer management and retail marketing.
Senior Editor
MrPingLife.comSenior Editor
Nov. 2014 - Aug. 2021DubaiEditor in Chief and main writer, interviewer, shoot stylist and producer, social media, brand tie-ups and cross-brand activations, event planning and execution.
PR Manager
Strategies InternationalPR Manager
Jun. 2013 - Nov. 2014United Arab EmiratesLed communications and PR for global luxury, beauty and lifestyle brands. ELIE SAAB perfumes, narciso rodriguez perfumes, Issey Miyake perfumes, Clarins Skincare & Makeup, Azzaro perfumes, Thierry Mugler perfumes, Maurice Lacroix watches, Charriol watches & jewelry
Communication Manager
Havas PR Middle EastCommunication Manager
Oct. 2009 - May. 2013Knowledge Village, DubaiManaged strategic communications, PR and events for multinational clients in corporate, hospitality, healthcare, automotive, FMCG and beauty. FACES (Chalhoub), Fauchon, Häagen-Dazs, Forrey&Galland, Sanofi Aventis, Peugeot, Renault Trucks, Sport360, Kidville, Willow Impact, Sanofi
Marketing Communication Officer
American University in DubaiMarketing Communication Officer
Jun. 2009 - Oct. 2009Managed strategic communications, PR, events and activations for the university.
Recruitment Consultant
NECGRecruitment Consultant
Mar. 2007 - Dec. 2008
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