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Work Background
HELTHFounder
May. 2023
GoodNews CoffeeHead of Product
Sep. 2021 - May. 2023Barcelona, Catalonia, Spain- Curation of product for Barcelona stores and kiosks (discovery, sampling, selection, pricing, analysis)
- Curation of product for Madrid stores and kiosks (discovery, sampling, selection, pricing, analysis)
- Curation of product for Paris stores (discovery, sampling, selection, pricing, analysis)
- Overseeing conversations and negotiations with food and beverage suppliers
- Creation, design and production of merchandising for the brand - Selection of all paper articles for the kiosks and stores (newspapers, magazines, books...)
- Designation of the different product needed for the brand collaborations
- Overseeing POS displays for product - Reporting on sales for all product
Kering EyewearTrade Marketing In Store Specialist
Jan. 2021 - Sep. 2021Barcelone, Catalogne, Espagne- Developed TM plans on assigned client portfolios
- Ensured maximum visibility for permanent and seasonal activities, as well as pop placement and product merchandising - Defined POS material needs, allocation and consumption
- Secured optimal TM in-store execution in key cities and top clients
- Coordinated windows and in-store setups
- Executed brand training on assigned clients
- Supported sales team in collection presentations during buying events - Organized and executed sales events for top clients
- Created client activity reports, curated collection feedbacks and followed up on KPIs
Cotton House Hotel - Autograph Collection 5*Marketing & Guest Relations Manager
Jul. 2018 - Jan. 2021Barcelona, Catalonia, Spain- Designed and executed communication strategy for the hotel - Created and managed hotel's social media on all platforms
- Created content for social media, email marketing and website
- Created, planned and executed events at the hotel to increase brand awareness
- Managed campaign shoots
- Led, organised and planned all press trips, stays and reviews
- Ensured proper CRM execution - Led the guest relations team and carried out different PR activities
Laurent Suchel Media & CommunicationFashion PR Assistant
Apr. 2018 - Jul. 2018Région de Paris, France- Sending and overseeing looks for different publications
- Assisting with the client's communication
- Showroom organization
Acne Studios ABPress Assistant Intern
Sep. 2017 - Apr. 2018Paris Area, France- Sending and overseeing looks for different publications
- Assisting with overall brand communication
- Showroom organization
- Assisting with show production
Isabel MarantShowroom Assistant
May. 2017 - Jul. 2017Paris Area, France
TranoïCommercial Sales Representative for STONE at Tranoi
Jan. 2017 - Mar. 2017Paris Area, FranceAssisted the fashion brand STONE Warm Simplicity as sales representative at the Tranoï International Fashion Tradeshow, making sells and placing orders for the brand to big department stores all over the world.
IT Comunicación BarcelonaPR and Press Assistant
Jun. 2015 - May. 2016Barcelona- Drafting of press releases
- Support with event organization and design - Showroom organization
- Social media management
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