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Work Background
Undisclosed Company In UAESenior Graphic Designer
Mar. 2019 - Sep. 2025Dubai, United Arab Emirates• Led creative and content strategy for digital channels (Facebook, Instagram, LinkedIn), aligning visuals with business goals and lead generation needs. (Estimated impact: Increased social engagement by +38% YoY.). • Designed and delivered high-impact marketing materials: social posts, banners, landing page visuals, ads creatives, and sales collateral. (Estimated: Produced 120+ campaign creatives per year.). • Managed paid media campaigns via Facebook Ads Manager and Google Ads — set up campaigns, monitored performance, executed A/B tests, and optimizations. (Estimated: Reduced average CPA by 25% and improved CTR by 16%.). • Collaborated with sales and marketing teams to convert campaign leads — prepared creative assets for lead nurturing and follow-up. (Estimated: Assisted in increasing lead-to-sale conversion rate by 12%.). • Implemented performance reporting and insights to stakeholders; recommended creative and targeting changes to improve ROI. • Mentored and coordinated a small design team and external vendors to meet tight deadlines and brand standards.
Real Choice Real Estate Brokers LLCSenior Graphic Designer
Mar. 2019 - Sep. 2025Dubai, United Arab Emirates• Led creative and content strategy for digital channels (Facebook, Instagram, LinkedIn), aligning visuals with business goals and lead generation needs. (Estimated impact: Increased social engagement by +38% YoY.).
• Designed and delivered high-impact marketing materials: social posts, banners, landing page visuals, ads creatives, and sales collateral. (Estimated: Produced 120+ campaign creatives per year.).
• Managed paid media campaigns via Facebook Ads Manager and Google Ads — set up campaigns, monitored performance, executed A/B tests, and optimizations. (Estimated: Reduced average CPA by 25% and improved CTR by 16%.).
• Collaborated with sales and marketing teams to convert campaign leads — prepared creative assets for lead nurturing and follow-up. (Estimated: Assisted in increasing lead-to-sale conversion rate by 12%.).
• Implemented performance reporting and insights to stakeholders; recommended creative and targeting changes to improve ROI.
• Mentored and coordinated a small design team and external vendors to meet tight deadlines and brand standards.
Rusomat Co.Art Director
Jan. 2012 - Dec. 2018Amman Governorate, Jordan• Owned concept development and visual direction across print and digital projects for B2B and B2C clients. (Estimated: Managed 50+ client projects annually.) • Managed project schedules, budgets, and client requirements; ensured timely delivery of high-quality work. • Directed photography, print production (large-format, offset, digital), sign-making, and final artwork preparation. (Estimated: Reduced print production reworks by 30% through improved QA.) • Led creative reviews and provided feedback to junior designers to elevate output quality and consistency.
Global ExportSenior Designer
Aug. 2010 - Dec. 2011Amman Governorate, Jordan• Captured design briefs and translated client requirements into actionable design solutions. • Supported the team through concept development, drafts, presentations, and final delivery. • Created visual marketing materials and layouts with a focus on accuracy and attention to detail.
Creative ConsultantsGraphic Web Designer
Jan. 2008 - Jan. 2009Amman Governorate, Jordan• Create visual aspects of marketing materials, layout and pro material. • Conceptualization, implementation of designs and working within established deadlines.
Abdoun Printing PressGraphic Designer
Apr. 2006 - Dec. 2007Amman Governorate, Jordan• Created visual aspects of marketing materials and layouts. • Met clients to discuss requirements and delivered final design executions.
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