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Work Background
Vice President Communications
Atmosphere CoreVice President Communications
Apr. 2025 - Sep. 2025Maldives, MaleKey performance outcomes: • Advertising Value Equivalent increased from USD 12.8m to USD 28.5m (+122%) • Global media coverage rose from 576 to 1,775 articles (+208%) • In-house press releases published increased by 60% • International journalist resort visits increased by 26%
Assistant Vice President Communications
Atmosphere CoreAssistant Vice President Communications
Feb. 2024 - Apr. 2025MaldivesStrategic advisory for corporate communications supporting international expansion of group. Oversight of brand reputation for nine Maldives island resorts (segmented into three price-point brands), management of global agency network (including 11 international agencies and consultants), management and mentoring of internal Communications teams and close collaboration with Marketing, Sales & Revenue teams to achieve financial goals.
Indian Ocean Lead - Cluster Marketing Communications Seychelles, Maldives & Corporate
JA Resorts & HotelsIndian Ocean Lead - Cluster Marketing Communications Seychelles, Maldives & Corporate
Sep. 2022 - Mar. 2024United Arab Emirates, DubaiIndian Ocean Region Managing the repositioning of two 5-star private island assets and a key waterfront development. Media relations and management of all PR, copy-writing and communications. Planning, direction and management of destination promotional films. Development and growth of global marketing strategy for Indian Ocean properties and execution of special projects for business development and engagement including management of international trade shows and partnerships.
Global Head of Marketing (Consultant)
D-Marin | The Selection of Premium MarinasGlobal Head of Marketing (Consultant)
Feb. 2021 - Sep. 2021EMEA Region • Repositioned a portfolio of 14 luxury marina and waterfront assets post–private equity acquisition. • Aligned marketing KPIs with investor objectives and portfolio value creation. • Implemented NPS frameworks and demand-generation strategies. • Reported strategy directly to executive leadership and the Board.
Cluster Director of Marketing Communications
AccorCluster Director of Marketing Communications
Jul. 2019 - Oct. 2019Thailand
Regional Director of Sales
COMO Hotels and ResortsRegional Director of Sales
Oct. 2017 - Feb. 2019Maldives
Brand Strategy & Public Relations Director
TOAST® - Strategic Brand MakersBrand Strategy & Public Relations Director
May. 2016 - Feb. 2017Sydney, New South Wales, Australia
Marketing Communications Director
InnescoMarketing Communications Director
Aug. 2012 - Oct. 2015London / International
Senior Consultant / Director – Marketing Communications
Blake Public RelationsSenior Consultant / Director – Marketing Communications
Oct. 2008 - Aug. 2012
Public Relations Manager EMEA
JLLPublic Relations Manager EMEA
Oct. 2007 - Oct. 2008London / International

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