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Work Background
SpotifyDirector of Sales - BFSI, Media & Entertainment
Sep. 2024Mumbai, Maharashtra, IndiaIn my current role, I orchestrate a high-performing sales & support team of 10 members,
driving 100% year-over-year revenue growth across various verticals. I have successfully accelerated Media & Entertainment revenue threefold within a year through strategic client acquisition and engagement initiatives. Additionally, I architected and launched the Partner Marketing division, unlocking new revenue streams via strategic alliances and collaborative campaigns. My focus on optimizing sales pipelines and revenue forecasting using Salesforce has significantly improved conversion rates and operational efficiency. I also design and implement go-to-market strategies for emerging verticals, aligning initiatives with organizational objectives while mentoring senior sales leaders to cultivate a culture of high performance and scalable growth. Achievements: I have steered end-to-end revenue operations across Finance, Media, and Pharma
verticals, consistently surpassing annual targets. I forged high-value partnerships with major
brands such as AMFI, ICICI Bank, SBI Life, and LIC, enhancing brand positioning and business impact.
Additionally, I pioneered the Pharma vertical, generating large revenue in its inaugural quarter and
expanded the Finance vertical revenue through data-led client segmentation and personalized
advertising solutions. My efforts have also increased client retention rates through customized media strategies and reduced sales cycle lengths by implementing streamlined lead qualification processes and automated outreach tools.
BC Web WiseVice President - Growth & Strategy
Feb. 2022 - Sep. 2024In this role, I drove growth across multiple verticals, securing key accounts including
Hindustan Coca-Cola Beverages, Reliance, BharatPe, HDFC Home Loans, Jio-Cinema, Zee5, and Sony Music. I led a cross-functional team of 19 in business development, client servicing, and innovation, improving operational efficiency through cost optimization and strategic pitch management. Leveraging Salesforce, I enhanced pipeline visibility, resource allocation, and performance tracking, which contributed to sustained revenue expansion.
Achievements: I developed long-term growth strategies for emerging digital verticals, achieving
sustained revenue expansion and built strategic partnerships that strengthened market positioning
and client retention.
Arré (U Digital Content Pvt Ltd)Head Of Business Development
May. 2018 - May. 2021Mumbai & Chennai• Spearheaded product development for Arre, leveraging market insights and competition analysis. • Cultivated branded content across diverse sectors including Fashion, Retail, and Automobiles. • Established a strong sales pipeline through strategic outreach to CMOs and CXOs, achieving significant revenue targets. • Collaborated with influencers and celebrities, notably creating iconic content with AXE deos featuring Ayushman Khurrana and Sunil Chetri.
Viacom18 Media Private LimitedDirector - head of sponsorship - west
Jan. 2013 - May. 2021Mumbai, Maharashtra, India• Led a team of 9 professionals to generate sponsorship revenue for Viacom18’s Integrated Network Solutions team. • Conceptualized and marketed major events like Vh1 Supersonic and MTV Bollyland, driving brand engagement. • Achieved the largest network sponsorship deal in company history by launching a global mobile phone brand.
Percept D Mark [ A Division Of Percept Limited.]Sunburn Music Festival
Jan. 2010 - Dec. 2012National Sales Responsibility for Sunburn music festival
Viacom 18 Media Private LimitedSr Manager Vh1 India
Apr. 2006 - Sep. 2009
Disney+ HotstarSr. executive
Mar. 2005 - Aug. 2006Mumbai Was responsible for key account management and business development for West clients
Paprika media Pvt LtdExecutive
Feb. 2004 - Feb. 2005Mumbai, Maharashtra, IndiaBusiness development
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