Kathryn Reynolds

Brand Activation @Newell

Partnerships Manager🏐 Sports🧨 Consulting👍 Sales & BizDev💸 Marketing📝 Influencer or Blogger🎥 Entertainment

As an established Marketing expert, I work with clients across various industries to create and execute impactful brand activations, events, community engagements, content, partnerships, and talent engagement strategies. I have over 8 years of experience in managing briefs and RFPs, evaluating agencies, vendors, suppliers, branded partnerships, and leading retail-focused brand and business initiatives. Some of my current clients include Adtalem Global Education, a leading provider of education services, and Colette Miller Global Angel Wings Project, a social art movement that promotes human unity and connection. I have also worked with Chevron's corporate affairs team, Barilla Group, and other well-known brands in the past, delivering successful projects in product sampling, innovation, corporate affairs, and a large, diverse amount of events production. NGO, influencer, celebrity, and branded sponsorships are my favorite projects to work on! My mission is to help my clients achieve their goals and elevate their brand awareness and reputation through creative, innovative, and collaborative solutions.

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Work Background

Newell BrandsAssociate Manager, Omni Owned Channels

Jun. 2024Brand Activation for home fragrance business unit

Momentum WorldwideManager, Business Leadership

Oct. 2022 - Aug. 2023Chevron Corporate Affairs

Barilla GroupExperiential Marketing Manager, Integrated Marketing Communications

May. 2017 - Aug. 2022Chicago, IllinoisManaged briefs and RFPs to evaluate agencies, vendors, suppliers, and branded partnerships. Day to day work included direct management on retail focused brand and business initiatives in product sampling, innovation projects, corporate affairs, and event based work up to and including NGO partnerships and celebrity/athlete/influencer engagement.

Various CompaniesManaging Director

Nov. 2014 - May. 2017Chicago, ILClients: Adtalem Global Education- B2B & B2B2C content projects management (September 2023- June 2024) Main brands: Walden University, Chamberlain University Colette Miller, Global Angel Wings Project (2022- 2024) Experiential Marketing at Barilla (2016) Step-Logic for T-Mobile (2014-2016) Fusion Alternative (2013) Top Cat (2013) IV Luxury (2015) The Kerry Group for Quaker State/Shell (2016) Confidential pop-up retail shop (Nov/Dec 2016) Legacy Marketing Partners for United Airlines (2010-2011) GMR Marketing for multiple clients (2007, 2010, 2013)

BFG CommunicationsTraining Operations Manager

Apr. 2011 - Nov. 2014Tampa, FLCampari America Reynolds Vapor Company RJ Reynolds Tobacco Company Market Manager, Camel (2008)- Event & Retail Programming

The Marketing ArmRegional Manager

Dec. 2008 - Apr. 2011Marina Del Rey, CATerritory Manager- Hill's Pet Nutrition (Science Diet):12/08-7/10 Regional Manager- Sam's Club Adult Beverage Program: 12/10- 4/11

Red BullWiings Team

May. 2007 - Apr. 2008Chicago, Illinois, United States

Marketing WerksAssistant Account Coordinator- Verizon Wireless

Jun. 2005 - May. 2007Chicago, ILManaged retail one off events and youth event program tours from agency HQ Filled in for tour vacancies Completion of 7 month tour Intern (June 2005)

VirginAssociate-- Virgin Megastore Chicago

Nov. 2001 - Apr. 2004Chicago, ILCashiered and assisted with house accounts and small projects for clients.

Emerald City Theatre CompanyEvent Host

Sep. 2000 - Dec. 2002Chicago, ILHosted private events after each performance; mostly children's birthday parties. Set up decor, cake, food, led games and activities with the children, coordinated autograph signing sessions post show with the actors. Assisted home office with seasonal mailings.

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