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Work Background
HappilyMid weight Set Designer
Jul. 2024London Area, United KingdomCreating the visual environment, designing and building concepts for commercial scenery, liaise with internal department and external stakeholders to complete design phases and detail in project. - Project ‘AGM 13 books Capital’ (Oct 2024, London, UK) Conducted to identify spatial concept and set a props for event, collaborated with graphic team to ensure visual presentation. Coordinated as medium between headoffice in LA and project in London, UK.
FreelanceFreelanced Art Director
Oct. 2022 - Aug. 2024Create key concept graphic visuals, storytelling driven by strategic thinking, set a brand identity and digital integration. Interfaced with multiple internal design practice, key visual pitches and brand strategy.
lalolart.designDesigner
Oct. 2020 - Sep. 2022Seoul, South KoreaCreated and conceptualised Interior and furniture designs, from building concepts to developing design strategies, conducting design research and managing on-site construction. - Green Design (Aug 2022, Seoul, Korea) Led exhibition design project ‘Green Design’ from initial concept to material selection, budgeting and schedule management. Oversaw the design process using reused furnitures and exhibition stands, created display layouts to narrate exhibition content and showcase product efficiently, and supervised on-site construction while managing communication with external stakeholders. - Design Innovation Centre (Sep 2021, Gwang ju and Gumi, Korea) Service design, designed contents for the centre, planned floor plan of Interior spaces including office and exhibition space, and collaborated with architectural company,the Korean government, local stakeholders. - lalolart Web Renewal (Jun 2021, Seoul, Korea) Led a web renewal project, provided design consulting for rebranding, developed concept ideation, graphics and layout for digital visuals on website. - Bioplastics (Dec 2020, Si-heung, Korea) Art directing and developing concept visuals, exhibition furniture, display layout and graphics, managed communication with internal and external teams.
ZARA HOMEVisual Merchanding designer
Dec. 2015 - Apr. 2017Gangnam-gu, Seoul, KoreaConducted guideline to maintain VM and Developed Retail display design in store. Responsible for prop maintenance and global inventories. Communicated closely with Asia Head Office in Japan and Russia. Assisted to Main Visual Merchandiser.
KISRIAutocad Designer
Mar. 2015 - Aug. 2015Seongdong-gu, Seoul, KoreaDeveloped floor plan for public building such as bridge, tunnel, tube station. Conducted revising floor plan, reviewing construction defective followed by on-site inspection. Collabroated closely with team and supported external teams.
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