Zoetis Inc.Marketing Intern
Apr. 2019 - Jul. 2020ItalySupported Marketing department with sales (sell-in, sell-out, stock), market (database sales from wholesalers, internal market data), and client analysis (through CRM platform e.g., Salesforce).
Supported marketing manager in developing the 2020 Marketing plan, leading market research and competitive analysis, presented the plan to the Management.
Created marketing material and tool for the field force to engage with clients and track interactions’ development, provided sales tools training to 40+ sales force colleagues.
Pitched Zoetis value proposition to 40+ clients in the “Fiera Agricola di Verona”, supported the field force in following-up with 20+ initial interactions.
Managed 3+ digital marketing campaigns on multiple platforms (e.g., Facebook Business, Google Ads and Google Tag Manager) to advertise Zoetis’ flagship products reaching out 500k+ of impression in 4 months.