Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Making ScienceHead of Data & Adtech
Feb. 2024Italy
Datrix | AI solutionsChief Innovation Data Officer
Jul. 2021 - Jan. 2024Milan, Lombardy, Italy
3rdPlace | user & customer AICompany Principal
Apr. 2019 - Aug. 2021Milan Area, Italy
Datrix | AI applicationsChief User and Customer Intelligence Officer
Apr. 2019 - Aug. 2021Milan Area, Italy
3rdPLACECustomer Experience Director at 3rdPlace
Jan. 2018 - Apr. 2019Milan Area, Italy
3rdPLACEHead of Digital Intelligence
Jan. 2016 - Feb. 2019Milan Area, Italy3rdPLACE (3rdplace.com) is a tech company founded by senior managers of Google. Using Artificial Intelligence proprietary technologies, 3rdPLACE supports organizations in finding and converting data about users and customers into useful business insights to improve decision making, actions and operational results. 3rdPLACE helps your business to: 1. Acquire Valuable New Customers and Users 2. Maximise Customer Retention 3. Optimise Marketing Investments 4. Increase sales combining the online and offline world 5. Launch new products and expand internationally 3rdPLACE is trusted by Nestlè, Euronics, BNL-BNP Paribas, IBS, Amplifon, UniCredit & many others.
iProspect ItalySpecialist Principal
Aug. 2014 - Dec. 2015Milan Area, ItalyReporting directly to the iProspect CEO, I’m in charge of developing agency business and coordinating the Digital Specialist Team (30 people).
Analytics Training GmbHFounder
Jun. 2013Analysis and development of search engine marketing strategy for different companies, as well as consultancy for Google analytics implementation Some examples: • Wind Italia: www.wind.it (Google Analytics implementation) • Word Wide Trade: www.wwt.it (SEM strategy for the entire group which is present in 14 countries) • Tempo di sconti: www.tempodisconti.it (Universal analytics implementation) • Voetabalshop: www.voetbalshop.nl (Google Analytics Enhanced ecommerce implementation)
StaplesSearch Engine Marketing and Web Analysis Manager
Aug. 2012 - Aug. 2014Amsterdam Area, NetherlandsIn charge of Search Engine Marketing and Web Analysis for Europe Local Business. • Drive Search engine marketing (SEA+ SEO) for Staples Direct and Staples Advantage Business Units throughout Europe • Create relationships with Google Europe working closely with the Multichannel Retail Industry Manager and his team to identify the best opportunities • Work closely with relevant departments (IT, Ecommerce, Marketing) to streamline processes and create synergies • Identify opportunities to continuously stay ahead of competitors by implementing new AdWords strategies such as Dynamic Remarketing and new Google Shopping campaigns • Manage the migration of Digital Marketing activities to the new Staples Europe e-commerce platform. • Drive integration between Google Analytics and Adobe Sitecatalyst • Define a tag implementation strategy inside the tag manager Ensigten • Lead SEO operations and analysis strategy for Staples Europe and Quill.com (a Staples brand) define new technical developments, identify competitors and keywords to rank for, identify best strategies to gain traction on new channels. • Coordinate seven teams: Europe Digital Marketing, Europe Ecommerce, IT Ecommerce Developers, SEO Digital Marketing Quill, SEO E-commerce Quill, Europe Marketing Analysis, and Quill Ecommerce Analysis, and managed a team of three people in Europe
StaplesWeb Analyst
Sep. 2011 - Jul. 2012Amsterdam Area, NetherlandsIn charge of Web Analysis for Europe Local Businesses • Definition of Europe Digital Marketing KPIs • Creation of an Internal Digital Marketing dashboard using Google Analytics API and python • Definition of technical specifications for Google Analytics implementation for Staples websites
StaplesSEO Project Manager
Nov. 2010 - Aug. 2011Paris Area, FranceAnalysis, improvement and monitoring of the SEO performance of the European e-commerce platform. • 2011 Paris team was awarded of Staples Most successful Technology team
Staples ItaliaSearch Marketing Specialist
Mar. 2007 - Aug. 2011Biella Area, ItalyAnalysis and development of search engine marketing strategy • 2008 website team was awarded with Staples Best Web Team • 2009 Mondoffice team was awarded with Staples Best International Local Business Unit
GoogleQuality raters
Aug. 2006 - Dec. 2006Part-time remote workers to help with search quality evaluation
Golf Club Living GardenGolf Club Director
Jun. 2004 - Jun. 2006Organize sport life of Golf Club's members
Intch is a Professional Networking App for the Future of WorkSee more people like Filippo on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
15
Sales Area Manager @ Honda Motor europe Ltd - Italia
16
Business Consultant
17
Fouder - CEO @ GLASSING
209174 people
15
Managing Director @ UBU srl
18
disocupato @ Influencer
16
Software Engineer