121 Systems LtdMarketing Coordinator
Apr. 2012 - Sep. 2014Nottingham, United Kingdom- Brand development, web site traffic growth. Developed brand strategy and statistics systems. - Managing and increasing 121's online presence by delivering an effective digital communication strategy including website management via Adobe CMS (content management system). Developing and managing SEO friendly website copy, email marketing, analytic embedded links, strategic use of social media. - Copy writing for news articles and promotional literature. - Liaising with clients and outsourcing to develop promotional activity for 121 including case studies, press releases, articles and various graphic design projects. - Assisting with the development of business tenders and ensuring that 121's culture and ethos is clearly portrayed within these documents. - Designing infographics and advertisements using Adobe InDesign - Creating new marketing opportunities for 121 Systems Ltd. - Lead Nurturing and utilising lead generation software.