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Senior Product Designer: 11 Years Experience and a background in Marketing Design
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Work Background
InxeptionSenior UI/UX Designer
Jan. 2020 - Apr. 2024• Led UI/UX design initiatives, from concept to flowcharts, to design completion, collaborating closely with product managers and developers to create user-centered designs.
• Worked endlessly with the design team and engineering teams to release new website and app features through weekly design pushes.
• Designed user interfaces for web and mobile applications, focusing on usability, accessibility, and visual appeal.
• Created wireframes, prototypes, and high-fidelity mockups.
• Designed client e-commerce websites to improve sign ups and purchases, using research and problem solving to create crisp, thoughtful designs.
• Improved the functionality and design of the Inxeption App, client dashboard, and internal dashboard.
• Designed a seamless onboarding experiences for new users on the Inxeption platform.
ZUMSr. Visual Designer (UX / Marketing)
Aug. 2018 - Nov. 2019San Francisco Bay Area• Led the design of Zum’s company wide rebrand including the redesign of the website, marketing materials such as emails and print materials, and sales collateral. • Improved the functionality and design of the Admin Dashboard.
• Art directed and approved all artwork related to the website and B2B/B2C acquisition and retention.
• Created wireframes, prototypes, and high-fidelity mockups.
• Designed all the Sale and Marketing collateral and campaigns, boosting UA and performance.
VivinoSenior Visual Designer
Apr. 2016 - Feb. 2018San Francisco Bay Area• Art directed all design related to marketing and sales
• Managed a team of outsourced designers.
• Designed marketing campaigns to increase UA and web traffic.
• A/B tested and redesigned offer emails to increase e-commerce sales. • Created materials for the Sales and Marketing departments.
Symphony - Secure Seamless CommunicationLead Visual Designer-Marketing
Jun. 2015 - Mar. 2016Palo Alto, CA• Redesigned the Symphony consumer and developer website to help engage a bigger B2B audience.
• Oversaw the design of new features for iOS app and desktop client.
• Created materials for the Sales and Marketing departments.
PlayPhoneSr. Visual Designer and Marketing Specialist
Aug. 2013 - May. 2015San Francisco, CA• Designed and A/B tested iOS and Android landing pages, improving marketing performance and user acquisition; increased conversion rates by 41% within the first month at PlayPhone.
• Oversaw a team of part-time designers to create direct response banners for mobile games. • Generated and analyzed data reports to determine which elements and metrics provide the best creative performance to improve user acquisition and marketing efforts. • Designed presentation materials for the business development and corporate marketing teams.
• Worked on the UI of PlayPhone’s gaming platform for Verizon, ATT, Sprint, Claro, and Singtel.
Yoga JournalMarketing Designer
May. 2012 - Aug. 2013San Francisco• Juggled numerous different projects with great time management and a fast turn around rate. • Designed the marketing and sales materials for Yoga Journal and Vegetarian Times magazines.
Syufy EnterprisesGraphic Designer/Marketing Specialist
Jun. 2011 - May. 2012San Rafael, CA• With knowledge of what aesthetics appealed to target demographics, designed a kids summer camp brochure for VillaSpa, resulting in the most sign-ups since VillaSpa opened. • Created marketing materials such as direct mailers and print/online ads.
• Managed brand maintenance for 12 privately owned companies from health spas to drive-in theaters.
Ameredia Inc.Junior Graphic Designer
Jun. 2010 - Apr. 2011• Created three ad campaigns for Comcast Xfinity, as the youngest and newest designer on the team. • Sat in client meetings as a design consultant, using creative ideas to bring in more business. Clients: Comcast, Thunder Valley Casino, China Lion Film Distribution
Dauphine PressGraphic Design Intern
Jan. 2010 - Feb. 2010Gained experience in the wedding invitation industry by designing letterpressed wedding invitations.
GumasCreative Intern
Jun. 2009 - Sep. 2009Gained experience in branding and advertising by working on campaigns for products such as Blue Angel Vodka.
Elissa Park DesignsFreelance Designer
May. 2009 - May. 2015San Francisco Bay Area• Assist with banner optimizing for Top Game, creating creative refreshes for Titan’s Way and Bingo Island. • Created design elements for Raved, an iOS/Android based app. • Re-branded the identity for Signal Hill, a Baltimore investment banking firm. • Designed Annual Reports, Climate Action Plans, Town and City icons, daily newsletters and other magazine layouts for cities in Marin County, California.
Town of RossFreelance Designer
May. 2009 - Sep. 2009Creatively designed the Annual Report, Climate Action Plans, daily newsletters, and weekly documents for the Town Council of the Town of Ross and other cities in Marin
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