Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Growth Marketing Manager
Redcloud TechnologiesGrowth Marketing Manager
Oct. 2025Responsible for driving RedCloud’s B2B growth through integrated Growth Marketing strategies, working closely with the Sales team to accelerate pipeline development, demand generation, and MQL-to-closed-won conversion. Lead multi-channel lead generation initiatives and Account-Based Marketing (ABM) programs, connecting marketing, sales, and product through a data-driven approach. Own HubSpot tracking and reporting, KPI definition, performance analysis, and the delivery of actionable insights to continuously optimize the funnel and drive sustainable revenue growth.
Sr. Product Marketing Manager
AlconSr. Product Marketing Manager
Nov. 2020 - Oct. 2025Led marketing, product, and go-to-market strategies for the contact lens portfolio in Brazil, connecting brand positioning, growth marketing, digital performance, and portfolio management. Spearheaded the implementation of e-commerce in the country, automation strategies, and personalized customer journeys, while managing demand and working closely with global and regional stakeholders to drive sustainable growth and investment efficiency.
Marketing Manager
Estée LauderMarketing Manager
Aug. 2019 - Sep. 2020Led the annual marketing strategy for beauty brands, focusing on market share growth, digital engagement, and channel expansion. Drove growth marketing initiatives, B2C campaigns, and strategic partnerships, while overseeing product lifecycle management, S&OP, and commercial forecasting to ensure brand consistency and business performance. • +2pp market share growth • Channel expansion and revenue acceleration through digital strategies
Trade Marketing Supervisor
Pernod RicardTrade Marketing Supervisor
Oct. 2018 - Aug. 2019Developed multichannel trade marketing strategies across retail, distributors, e-commerce, and marketplaces, focusing on brand visibility, conversion, and consumer experience. Led immersive activations, promotional campaigns, and events aligned with commercial objectives, leveraging KPIs, ROI analysis, and budget management in close collaboration with sales, marketing, and external partners.
Marketing Coordinator
LuxotticaMarketing Coordinator
Mar. 2016 - Oct. 2018Led the regional marketing strategy for Sunglass Hut across Latin America, focusing on conversion growth, digital expansion, and brand strengthening. Adapted global campaigns to the LATAM context, structured CRM initiatives, supported the launch of e-commerce in Chile, and drove data-driven performance management, connecting marketing, trade, digital, and global teams. • +10% increase in conversion through multichannel campaigns • Lead capture in 86% of transactions via CRM initiatives • KPI tracking through Power BI and Google Analytics dashboards
Visual Merchandising and Trade Marketing Coordinator
LuxotticaVisual Merchandising and Trade Marketing Coordinator
Dec. 2013 - Mar. 2016Led trade marketing and visual merchandising strategies for a portfolio of luxury brands, overseeing marketing plans, in-store activations, and brand expansion projects at a national scale. Managed execution across more than 20 brands and a network of over 10,000 points of sale, ensuring brand consistency, visibility, and consumer engagement. • Implemented the “Shop in Shop” project, increasing brand visibility and in-store experience
Brand Analyst
MonsantoBrand Analyst
Oct. 2010 - Dec. 2013Worked on building and strengthening brand identity, leading positioning, purpose, tone of voice, and visual identity, ensuring consistency across online and offline channels. Partnered closely with marketing, product, design, and content teams to support branding, storytelling, and go-to-market strategies, including the largest biotechnology launch in the sector. Drove a data-driven approach, connecting brand initiatives to business metrics, KPIs, and ROI.

Requests

Touchpoint image
0
Looking for a Job
Marketing Expert
Show more
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Penelope on Intch
Startup Founder
501187 people
23
Leader of finance, legal, real state and HR @ Portofino
15
CEO & Founder @ Axis Improvement
15
Consultant - Strategy & Transformation @ DHAIGHAN CONSULTING
Startup FounderFounder
222412 people
15
Consultant - Strategy & Transformation @ DHAIGHAN CONSULTING
16
Socio diretor @ PP&C Contabilidade
16
Founder @ Brain Legal