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Work Background
Cape Spear CollaboratoryStrategy & Research Consultant
Sep. 2025Toronto, ON- Established Cape Spear Collaboratory, an emerging applied learning practice that equips teams to co-create strategy using frameworks rooted in Design Thinking and Blue Ocean Strategy.
- Designed a suite of foundational programs and toolkits (e.g., Brand Planning, AI+ for Marketers, Data-to-Decisions) that provide structure while remaining adaptable to each client’s unique challenges. - Built the Collaboratory model as a space for teams to step back from firefighting, create space to think, and generate strategies they’ll believe in and execute.
Humber CollegeProfessor, Longo Faculty of Business
Apr. 2019Greater Toronto AreaSubject Matter: Marketing Strategy, Research and Analytics
Humber PolytechnicPartial-Load Professor, Longo Faculty of Business
Apr. 2019 - Aug. 2025Greater Toronto Area- Instructed over 2500 graduate students in Strategic Marketing, Global Marketing, IMC, and Analytics.
- Led program mapping for Global and Strategic Marketing Management courses
- Onboarded and mentored new instructors
- Faculty guest speaker for student orientation sessions
- Led faculty development session on “The Power of Play in Post-Secondary Education”
- Consistently earned above-average student feedback scores at both Faculty and Institutional level
Humber CollegeProfessor, Longo Faculty of Business
Apr. 2019Greater Toronto AreaSubject Matter: Marketing Strategy, Research and Analytics
Sheridan CollegeProfessor, Pilon School of Business
Jan. 2019 - Jun. 2021Greater Toronto AreaSubject Matter: Marketing Strategy, Research and Analytics
Sheridan CollegePart-Time Professor, Pilon School of Business
Jan. 2019 - Jun. 2021Greater Toronto AreaSubject Matter: Marketing Fundamentals, Marketing Report Writing, Marketing Analysis & Planning, The Professional Edge,
Mosaic Sales SolutionsDirector, North American Insights
Feb. 2015 - May. 2017Mississauga, ON- Pioneered a proprietary measurement model for Experiential Marketing & Digital-led integrated marketing campaigns.
- Developed a proprietary model for identifying high-value consumer/customer segments.
- Created professional development workshops in storytelling, data collection/design, analysis, and insight generation.
- Generated proprietary cohort studies to keep Mosaic ahead of trend and support their position in the marketplace as an authority in experiential, content and shopper marketing.
Mosaic Sales SolutionsSenior Manager, North American Insights
Jul. 2013 - Jan. 2015Mississauga, ON- Created, managed, and socialized the Mosaic Insight Ambassadors (MIA), a proprietary online young adult panel, as a tool for vetting internal ideas/creative for pitch decks. - Extended MIA usage to clients for rapid concept tests, price sensitivity studies, and condensed U&A studies, driving close to $1 million in incremental client revenue. Panel was further mapped to consumer segmentation of VIP clients such as AB InBev.
Mosaic Sales SolutionsDirector, Insights
Jun. 2013 - May. 2017Mississauga, Ontario
Canada Bread Company, LimitedPortfolio Strategy & Category Insights Manager
Sep. 2012 - Jun. 2013Toronto, Canada Area
Canada Bread Company, LimitedPortfolio Strategy & Category Insights Lead
Sep. 2012 - Jun. 2013Toronto, Canada Area- Developed the company's first portfolio strategy using internal sales data, consumer buying behaviour (Nielsen, Dunnhumby, Aimia (now Kognitiv), and industry data, informing 3 to 5-year growth plans and prioritizing marketing, trade spend, M&A, and capital investments.
- Enhanced Marketing and Strategic Insights team capabilities by showcasing best practice in brand health, and sales growth analytics and mentoring brand teams on how to build insight-led strategic plans
The Coca-Cola CompanyConsumer Insight Manager, Juices & Still Beverages Lead
Feb. 2010 - Aug. 2012Toronto, Ontario, Canada- Led custom research projects for core brands including a Nestea market mix study, Minute Maid brand repositioning strategy (focus groups, in-home ethnography, U&A and conjoint analysis), Powerade pricing and ad testing, vitaminwater core creative idea testing, and innovation concept testing for the entire Still Beverage, Juice & Juice Drinks Business Unit.
- First within the Coca-Cola Company globally to expand Reach/Frequency/ Retention modelling beyond the carbonated soft drink business. Capability enabled the BU to identify and prioritize volume opportunity areas and build fact-based action plans against these opportunities.
The Coca-Cola CompanySenior Manager, Commercial Strategy
Jan. 2009 - Jan. 2010Toronto, ON- Successfully adopted and launched TCCC’s Commercial Strategy platform for the Juice and Still Beverages Portfolio - segmenting occasions to connect brands to shoppers and aligning offerings with shopper needs. AKA OBPPC Strategy (Occasion, Brand, Price, Package, Channel). - Led Coca-Cola’s Venue Design Initiative for the 2010 Vancouver Winter Games for all Permanent (Stadium) and Temporary (Exterior) Concession locations.
The Coca-Cola CompanySenior Brand Manager, Energy Drinks Portfolio
Jan. 2007 - Dec. 2008Toronto, Ontario, Canada- Successfully developed and launched Full Throttle Energy Drink, Coca-Cola’s first entry in the Canadian Energy Drink Category. Awarded “2005 Best New Product Launch” by Coca-Cola North American Marketing. - Within one year, expanded category to include Tab Energy. This portfolio became the company’s #1 gross profit driver through cinema advertising, targeted sponsorship & recruitment programs, retail trial programs and flavour line extensions.
The Coca-Cola CompanySenior Manager, Brand, Innovation & Consumer Insights
Sep. 2004 - Aug. 2012Toronto, Canada Area
The Coca-Cola CompanyGroup Manager, Innovation
Sep. 2004 - Dec. 2006Toronto, Ontario, Canada- Spearheaded cross-functional/corporate team to build manufacturing capability for Natural Health Products. Capability was the foundation for the company’s future expansion into Energy Drinks and Fortified juice/juice drinks/water
- Successfully developed and launched several new brands and extensions including: 210ml Mini Can, 255mL PET bottle, Aluminum Bottle, Vault Soda, Far Coast Coffee
- Managed Innovation Pipeline and supported brand teams through the company's Stages & Gates process
Corby Spirit and Wine LimitedSr. Marketing Manager
Sep. 2003 - Sep. 2004Toronto, Canada Area
Parmalat CanadaMarketing Manager, Refrigerated Innovation
May. 2002 - Sep. 2003Toronto, Ontario, Canada
Labatt Breweries of CanadaInnovation Manager
Mar. 2001 - May. 2002Toronto, Ontario, Canada
DiageoBrand & Program Manager
Aug. 1998 - Mar. 2001Toronto, Ontario, Canada
NielsenSenior Market Analyst
Jun. 1996 - Aug. 1998Richmond Hill, Ontario, Canada
Nielsen | Bausch & Lomb | Diageo | Labatt | Parmalat | Corby DistilleriesFoundational Marketing & Insights Roles
Jun. 1996 - Sep. 2004Greater Toronto Area, CanadaProgressed from Market Analyst to Senior Brand Manager, gaining hands-on experience across consumer insights, brand management, and innovation. These early roles built the foundation of my career, giving me broad experience across consumer insights, brand management, and innovation. Highlights include: - Analytics & Insights: Built analytic rigor and client partnership skills at Nielsen. - Brand Management: Advanced from Assistant to Senior Brand Manager across beverage alcohol, dairy, and healthcare categories. - Innovation Leadership: Led new product development and launches at B+L, Diageo, Labatt, Parmalat, and Corby. - Channel Strategy: Designed channel marketing programs that strengthened brand presence in hospitality environments. This progression developed the skills in insights-to-strategy storytelling, portfolio management, and cross-functional leadership that shaped my later leadership and teaching roles.
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