I help teams navigate through strategic fog.
Even with smart people and solid data, organizations can struggle to land on a clear, shared strategy. The thinking gets muddy. The story gets tangled. And because everyone is so close to the work, they can’t always see what’s truly driving results.
That’s where I come in.
With a career spanning brand strategy, innovation, and consumer insight and recently designing hands-on learning experiences, I bring that collective knowledge to help teams step back, connect the dots, and rebuild strategy in a way that makes sense within their organization. I don’t hand over a report and walk away. I work alongside teams to make the planning process understandable, ownable, and embedded in their way of working.
What teams rely on me for:
- Making Strategy Clear and Actionable
- Creating High-Quality Thinking Environments
- Blending Analytical Discipline and Creative Problem-Solving
- Mobilizing People and Driving Momentum
Why I’m effective in this work:
I’ve been coached and shaped by exceptional leaders across:
- Global organizations: Coca-Cola, Diageo, Bausch & Lomb, Nielsen
- Canadian blue chips: Canada Bread, Corby, Labatt, Parmalat
- Agency environments: Mosaic Sales Solutions
- Top Ontario colleges: Humber and Sheridan
A few capability highlights:
- Strategic Leadership: Guided portfolio and innovation strategy for Coca-Cola, Labatt, and Corby, translating consumer insight into growth plans, product launches, and process frameworks that outlasted campaigns.
- Consulting and Capability Building: Built Mosaic’s internal consulting approach for insights and measurement, recognized for process innovation and stronger client outcomes.
- Innovation and Implementation: Launched first-to-market products and developed structured ways of working (templates, toolkits, and models) that balance creativity and commercial reality.
- Facilitation and Learning Design: Designed and led learning experiences for 3K+ students and professionals, helping different learners move from unMore...