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Work Background
AbbVieStrategic Planning and Business Excellence Lead
Aug. 2025United Arab Emirates, DubaiMember of the MEA Senior Leadership Team, leading the Strategic Planning & Business Excellence (BE) function across Middle East & Africa. Driving regional performance, operational excellence, and commercial impact through four core pillars:
- Trade & Pricing Optimization – Designing and governing competitive pricing strategies, commercial policy deployment, and customer retention frameworks.
- Business Intelligence & Insights – Leveraging data-driven analytics to support strategic decisions, performance tracking, and forecasting.
- Training, Development & Capability Building – Enhancing capabilities across affiliates through structured learning, coaching, and best-practice sharing.
- Sales Force Effectiveness (SFE) & Customer Experience Excellence – Strengthening field force productivity, omnichannel engagement, and customer-centric delivery.
SanofiTransformation Head/ Ad-Interim Head of Omnichannel - Central South Europe
Jun. 2024Dubai, United Arab EmiratesMember of the Central South Europe Leadership Team, reporting to the Cluster GM. Leading strategic transformation initiatives and business excellence across commercial, operational, and digital domains. 1. Commercial teams Governance & Ways of Working Build up & adaptation as per Blueprint: • Eliminating roles duplication • Elevating decision making to above country level • Establishing workflow between Franchises and countries as per the new setup 2. Digital Roadmap Creation and deployment: • Assessing global tools utilization & cutting the duplicates • Eliminating local tools and adapting global tools to local need • Launching new channels and tools after assessing business needs • Omni-channel integrated Plan for Sales Force & Headquarters 3. Go-To-Market Models design and deployment: • Assessment of Brand lifecycle and potential to grow to be aligned with global strategy • Supporting franchise with resource allocation on country level • Evaluate efficiencies and adapt if needed 4. Capabilities upskilling: • In collaboration with P&C, Plan required capabilities for new launches • Activate Required trainings and processes in collaboration with Business Operations • Transfer Resources as per evolution of Company needs 5. Change Management: • Deploy surveys & pressure tests • Build and deploy change management plan serving the outcomes of surveys • Build a change ambassadors network to accelerate deployment
SanofiCommercial Launch Excellence Type 1 Diabetes Autoimmune Therapy - Global Assignment
Aug. 2023 - Mar. 2024Dubai, United Arab EmiratesDiabetes Auto-immune therapy, Financial, Go-to-market & capabilities launch assessment for key countries (Australia,Mexico, Argentina, India, Asia, Colombia) 1. Assessing country’s Financials, resources, and launch capabilities: a. Conducted financial analysis for 6 countries resulting in the decision to prioritized business cases and resource allocation for 4 Key countries (Mexico, Argentina, Australia & India). 2. Supported shortlisted countries in bottom-up exercise with resource allocation cost and Headcount phasing from pre-launch to 3 years post launch, resulting in Positive business operating income from year 1 post launch. 3. Maximized resources in shortlisted countries, creating retrousse hub and centralized the functions required per Go-to-market model implemented.
SanofiDiabetes Customer Engagement Community Global Assignment (Middle east,India & Malaysia)
Mar. 2022 - Mar. 2023Dubai, Dubai, United Arab EmiratesMarketing & Customer engagement leadership of 7 Brand Managers across Gulf, Saudi Arabia, Levant, Egypt, Morocco,India & Malaysia. 1. Providing guidance and Setting framework: • "Orchestrated the commercial & Go-to-Market customer engagement models for key countries doubling digital engagement rates of Healthcare professionals by 50% increase on average.” • “Defined Market archetypes, Key customer segments per country, creating 3 Key segments.” 2. Leading the creative activities: • “Created content sharing hub, maximizing resource harmonization & content creation processes increasing our number of deployed content pieces from 2 to 10 pieces per country” • “Onboarded new digital channels for countries to include Sanofi website, SEO & display” 3. Customer Engagement journey: • “Developed a unified engaging customer activation plan for all 3 key defined segments, increasing our Emailer open rate to 55%.” •“Spearheaded the Safe & Smart leaders initiative, an event gathering diabetes Key Opinion leaders from 4 different country clusters which was attended by 1000+ Healthcare professionals in digital and face to face channels
SanofiPortfolio Management - Gulf & KSA
Nov. 2021 - Jun. 2024Dubai, United Arab EmiratesReporting to Turkiye Middle East and Africa region, Commercial, Marketing & Business development & Strategic Leadership for 130 MEuros portfolio of Diabetes, Hypertension, Anti-infectives & Neuroscience 1. Managing a Diverse Portfolio: • “Leading a team of 2 brand managers & network of Cross-functional team applying agile methodologies to grow & maintain our market presence.” • "Successfully managed a diverse portfolio comprising Diabetes, Hypertension, Anti-infectives, and Neuroscience, maintaining overall portfolio value, achieving a 5-10% year-on-year growth for key brands.” 2. Leading Strategic Imperatives and KPIs for Country Activation Plan: • "Led the development and implementation of key strategic imperatives and KPIs for the Country Activation Plan, collaborating with cross-functional teams (Sales/MA/Fin/Reg/Digital/Comms/TRM), resulting in a 20% increase in team efficiency and a 25% improvement in project delivery timelines." 3. Managing Strategic Launches & Business development projects: • "Oversaw strategic launches to protect key focus brands, maintaining the overall turnover and increasing portfolio value by 5Meuros within a highly competitive market." 4. P&L Ownership and Business Case Development: • "Held P&L ownership and led the development of business and feasibility cases for key projects across GCC, including 2nd brand launches and new market entries, resulting in a 10% increase in revenue over 5 years & optimization of operational cost." 5. Trade Marketing Activation Projects: • "Spearheaded trade marketing activation projects, such as pharmacy partnerships and e-commerce initiatives, leading to a 120% Month over Month increase in customer acquisition." 6. Defining and Monitoring Strategy Implementation: • "Defined and monitored strategy implementation across various functions, achieving a 95% success rate in strategy execution and a 25% improvement in cross-departmental collaboration and efficiency
SanofiMarketing Lead Diabetes Gulf & KSA
Jun. 2020 - Nov. 2021Dubai, United Arab EmiratesMarketing & Customer strategic and operational leadership of Injectables portfolio. 1. Managing Soliqua Launch Excellence in Gulf: • “Led the efforts of the launch excellence plan in Qatar, Kuwait & UAE leading to successful inclusion in Kuwait & Qatar MOH,and increased MS in UAE retail” 2. Leading Toujeo uptake in different channels: • “Maximizing Toujeo conversion from 1st Generation basal insulin and new patient acquisition across key countries achieving 45% conversion rate and increasing MS in UAE retail by 10 Points” 3. Transforming our Go To Market model: •“Spearheaded the Business Unit digital transformation of the Key launch of Toujeo Basal insulin, Tripling the Number of TP for key customer segments across UAE”
SanofiBrand Diabetes Gulf
Feb. 2020 - Jun. 2020United Arab EmiratesMarketing & Customer operational leadership of Diabetes portfolio. • Managing innovative insulin launch & life cycle management of Oral Anti-Diabetic Family: • “Activated innovative basal insulin customer engagement plan and key educational projects increasing adoption to 30% among Primary care physicians” • “Built Oral anti diabetic combination business case and approved from global”
SanofiProject Manager of Operations
Feb. 2019 - Jan. 2020QatarLocal Marketing focal point, leading Qatar’s marketing activities 1. Managing new launches & Dyslipidemia portfolio activation: • “Activated Innovative insulin launch, achieving unrestricted Qatar Public channel inclusion” • “Paved the way to Soliqua launch in Qatar building advocacy and HCP experience with Fixed ratio combination injectables, with Successful inclusion in Qatar Public channel” 2. Orchestrating country activation plan and management of Promotional budget: • “Managed complex projects to ensure efficient deployment of resources focusing on Highest ROI channels and customers , increasing consumption of cardio metabolic & dyslipidemia portfolio by 15%”
SanofiDiabetes Sales Team Lead
Sep. 2017 - Jan. 2019QatarManaging sales team of 3 Medical representative covering retail and tender business for the Diabetes portfolio. • Quantitative & Qualitative KPIs management: • “Led the Diabetes sales team in Qatar’s public and retail sector to increase Consumption of 1st generation basal insulin, Oral anti diabetics launch with the increase of 15% in Consumption with a budget of 5Meuros” • “Managing the cross functional team for the inclusion efforts of the new Generation Basal insulin in Qatar’s Public channel, with the successful unrestricted inclusion in Hospitals and primary care with 1Meuro financial objective” • “Directed the 100% achievement of Sales visits & Meetings KPIs for all targeted customers for all team members” • Operations management: • “Created & Operated the Consumption dashboards and market data collection mechanism, having visibility for all Sanofi products in Key accounts across public channel for Consumption & stock level”
Novo NordiskSenior Medical Sales Representative/Gulf Emerging Markets CE assignment
Mar. 2016 - Aug. 2017QatarManaging sales team of 3 Medical representative covering retail and tender business for the Diabetes portfolio. • Sales Promotion, Novo Nordisk's Modern Insulin Portfolio: • Team support assignment ( Supporting Qatar's team in daily tasks related to sales) • Product Launch,Novo Nordisk's Novel Insulin, inclusion in Public and Private sector Formulary • Tender Business, key account management and Market access responsibilities in Qatar's Key accounts: • Hamad General Hospital Novo Nordisk's Portfolio (Insulin,GLP-1,GH) • Primary Health Care for all Novo Nordisk Portfolio (Insulin,GLP-1) • Supply chain Department access • Novo Nordisk's Local events: • Customer Engagement • Booth Preparation & Venue • Team tasks assignment in coordination with country manager and supportive functions • Commercial Excellence assignment GEM countries • Reports analysis (sales force effectiveness) • Sales tracking and analysis • Customer Engagement tracking
Novo NordiskMedical Sales Representative
Jul. 2013 - Mar. 2016Qatar
The Janssen Pharmaceutical Companies of Johnson & JohnsonMedical Sales Representetive
Jun. 2011 - Jun. 2013QatarIM/CNS Line
NovartisMedical Sales representetive
Aug. 2010 - Jun. 2011Egypt
Johnson & Johnson Innovative Medicine
Qatar
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