IPG MediabrandsVice President of Investment
Feb. 2023Leading the transformational consolidation of local investment operations across IPG Mediabrands, unifying three major agencies, and overseeing more than 100 team members across eight U.S. Buying hubs. Spearhead enterprise-wide consolidation of Initiative, Mediahub, and UM into a single, centralized local investment powerhouse. Direct 100+ employees across eight strategic buying hubs, implementing consistent workflows, and elevating output quality. Deliver significant operational cost savings through streamlined structures, and reduction of redundant overhead. Establish standardized best practices, performance frameworks, and governance models across previously siloed units. Strengthen negotiating power, and improve client outcomes through consolidated buying scale and a unified strategy. Lead high-impact change management initiatives, ensuring a smooth transition with minimal business disruption.