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United Kingdom
Work Background
Executive Vice President, Local Investment
IPG MediabrandsExecutive Vice President, Local Investment
Feb. 2023Atlanta, Georgia, United States
Vice President of Investment
IPG MediabrandsVice President of Investment
Feb. 2023Leading the transformational consolidation of local investment operations across IPG Mediabrands, unifying three major agencies, and overseeing more than 100 team members across eight U.S. Buying hubs. Spearhead enterprise-wide consolidation of Initiative, Mediahub, and UM into a single, centralized local investment powerhouse. Direct 100+ employees across eight strategic buying hubs, implementing consistent workflows, and elevating output quality. Deliver significant operational cost savings through streamlined structures, and reduction of redundant overhead. Establish standardized best practices, performance frameworks, and governance models across previously siloed units. Strengthen negotiating power, and improve client outcomes through consolidated buying scale and a unified strategy. Lead high-impact change management initiatives, ensuring a smooth transition with minimal business disruption.
Vice President of Investment
Zenith MediaVice President of Investment
Jan. 2018 - Feb. 2023Developed and deployed enterprise-wide policies, AI-aligned workflows, and governance frameworks to increase consistency and efficiency. Mentored and promoted 10+ mid-level managers. Modernized operations through proactive identification of systemic challenges and implementation of data-driven solutions. Recruited, trained, and coached managers. Represented Zenith in industry forums. Managed financial performance and quality assurance.
Executive Vice President, Director of Local Investment
ZenithExecutive Vice President, Director of Local Investment
Feb. 2017 - Feb. 2023Atlanta, Georgia
Senior Vice President, Account Director
ZenithOptimedia Group I The ROI AgencySenior Vice President, Account Director
May. 2015 - Feb. 2017
Senior Vice President
Zenith MediaSenior Vice President
May. 2015 - Jan. 2018Redesigned operational systems to improve accuracy, transparency, and reporting. Contributed to long-term financial forecasting. Directed Regional VPs ensuring alignment. Maintained competitive intelligence. Strengthened team culture.
Senior Vice President, Managing Director
InitiativeSenior Vice President, Managing Director
Mar. 2008 - May. 2015Greater Atlanta Area
VP, Regional Broadcast Director
Carat USAVP, Regional Broadcast Director
Jan. 2002 - Dec. 2008Greater Atlanta Area
Head of Media Production
Carat USAHead of Media Production
Jan. 2002 - Jan. 2008Greater Atlanta AreaDirected teams of 18 across 50+ clients. Oversaw buying and compliance across 5 regions with $175M+ billings. Built new business proposals.
VP, Regional Broadcast Director
Carat USAVP, Regional Broadcast Director
Jan. 2002 - Dec. 2008Greater Atlanta Area
SVP, Director of Local Broadcast
Bates USASVP, Director of Local Broadcast
Jan. 1995 - Dec. 2002Greater Atlanta Area
Senior Media Buyer/Media Spot Supervisor
Bates USA/Zenith MediaSenior Media Buyer/Media Spot Supervisor
Jan. 1989 - Dec. 1995Greater New York City Area
Buyer
Ogilvy & MatherBuyer
Jan. 1986 - Dec. 1989Greater New York City Area
Assistant Media Buyer
A C & R Advertising, Inc.Assistant Media Buyer
Jan. 1982 - Dec. 1985Greater New York City Area

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