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Work Background
Imperial Brands PLCConsumer Experience Manager - AMET
Mar. 2022Dubai, United Arab EmiratesDriving growth across 10+ AMET markets by managing a multi-million-dollar marketing budget with a consumer-first approach. Achieved +2% YoY market share and 300K+ new consumer acquisitions in 14 months through AI-driven insights and omnichannel strategy. Led the digitisation of Saudi Arabia’s consumer experience, launching an AI-powered omnichannel platform (avatars, geo-tagging, vouchers, CRM automation) that delivers 1M+ annual trials and improves retention by 7%. Twice recognised with the Consumer Experience Awards for innovation. Trusted advisor to senior leadership, shaping investment priorities, market-entry strategies, and long-term growth roadmaps across regulated markets.
Imperial Brands PLCPortfolio planning & Activation Manager- MET
Sep. 2019 - Jul. 2022Dubai, United Arab Emirates
Imperial Brands PLCDavidoff Brand Planning & Activation Manager, Middle East, Turkey and India
Aug. 2018 - Aug. 2019Dubai, United Arab Emirates
MMI - Maritime and Mercantile InternationalBrand Manager Bacardi-Martini
Jan. 2016 - Jul. 2018Dubai, United Arab Emirates
DiageoCustomer Marketing Manager Reserve
Sep. 2010 - Dec. 2015Greater Jakarta Area, Indonesia
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