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Work Background
Data AxleMarketing Account Executive
Aug. 20182020 President's Club Winner / Group MVP / 212% YOY Revenue Growth
First Continental Mortgage, Ltd.Vice President of Marketing & Communications
Jun. 2016 - Nov. 2017Houston, Texas AreaThe scope of my responsibilities included the creation and implementation of branding standards for the company and its affiliates, marketing spend budgeting with ROI analysis, and sales support for 50 loan originators. While at FCM, I successfully designed and integrated a custom CRM email campaign with focus on our builder relationship business model. My automation efforts reduced compliance overhead 50% as it related to marketing oversight. Closed loans year-over-year grew 40% when adjusted for growth through acquisition.
First Continental Mortgage, Ltd.Director of Marketing
Jul. 2015 - Jun. 2016Houston, Texas Area
Advanced Tracking Technologies, Inc.Director of Marketing
Jun. 2014 - Jul. 2015Houston, Texas AreaResponsibilities included ownership of all marketing activities. Notable accomplishments include the creation of branding identity document, complete revamp of the company website, production of original sales support materials such as case studies, white papers, and technical support documentation. Managed Adword annual spend of $500K, with results included lowering PPC spend 10% while increasing leads 42%. These efforts supported 10% growth in sales and resulted in annual savings of over $100K in marketing spend.
MKF Interests LLCDirector of Marketing & Business Development
Oct. 2013 - Jun. 2014Houston, Texas AreaResponsible for the review, research and due diligence associated with portfolio investments, including bringing products to market, identifying sales channels and strategic business partnerships. P&L ownership to drive top line growth across multiple sectors of the organization by identifying viable revenue streams and building and maintaining customer relationships resulting in 20% revenue growth in each of the past two quarters.
AGC Aerospace & DefenseDirector of Marketing & Communications
Feb. 2012 - Nov. 2013Oklahoma City, OklahomaI was responsible for developing plans and executing projects and initiatives that supported the broader short and long-term marketing strategy; developed and executed the branding evolution strategy for all AGC portfolio companies to ensure the brand remained relevant to customers and that all initiatives supported the brand promise. Marketing P&L ownership supported $200MM in annual revenues.
Worth Avenue GroupMarketing Director
Aug. 2010 - Feb. 2012My primary directive was to re-purpose and re-brand an existing personal property insurance product as stand-alone offering and reintroduce it to the marketplace. Working directly with the underwriter, we calculated the risk and exposure derivatives to create a proper pricing model. The results thus far are a ten-fold increase in sales over the previous five years.
PennWell PublishingMarketing Manager
Jul. 2005 - Jul. 2010Tulsa, Oklahoma AreaI served in the marketing department providing P&L support for several brands, including the Oil & Gas Division. Notable achievements include serving as sole marketing asset for the Fire Department Instructors Conference, which is PennWell’s largest and most profitable trade show with $10MM in annual revenue and an average attendance of 30,000 fire and rescue professionals attending. During my tenure, I established software applications designed to track and optimize ROI on marketing programs utilizing registration and demographic statistics resulting in consistent revenue growth.
Cherokee Nation EntertainmentCorporate Marketing Coordinator
Jul. 2004 - Jul. 2005Tulsa, Oklahoma AreaWhile serving in the marketing capacity at CNE (Hard Rock Hotel & Casino Tulsa), I successfully negotiated the rights to use the World Series of Poker trademark in our inaugural poker tournament, paving the way for an annual tournament and subsequent satellite tournaments for all of the CNE casino locations.
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