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Work Background
Digital Marketing Consultant
Strategic Property SolutionsDigital Marketing Consultant
Nov. 2021Durban, KwaZulu-Natal, South AfricaDigital Consulting
Head Of Operations
UpBeet DigitalHead Of Operations
Apr. 2021 - Sep. 2021GlobalDigital Marketing Specialist in the fields of: Google Ads, Facebook ads, Conversion Rate Optimisation, Email Marketing, eCRM, Advanced Analytics and SEO - including Digital Marketing Strategy, Planning, Implementations and Project Management.
Digital Strategy & Marketing
Mediology Digital Strategy & Marketing
Feb. 2018 - Mar. 2021Johannesburg, Gauteng, South AfricaMy extensive digital knowledge and experience means that I am both a generalist and a specialist in supporting the digital team and developing and implementing a range of digital services and solutions that will bolster the Mediology digital team capabilities and drive growth for Mediology. I am responsible for strategising, planning, costing and implementation of a range of existing services and solutions to drive solid returns on investment. This includes researching, developing and adopting new technologies and business services - building the Mediology digital technology solutions, together with the negotiation and finalisation of supplier contracts. I further supply legal advice on SLA agreements. I am also responsible for supporting the team by ensuring effective technical implementations on a range of digital technologies and solving challenging technical problems.
Founding Member
LOW FAT Internet, Social Media & Email MarketingFounding Member
Mar. 2004 - Jan. 2018Sandton, South AfricaDuties: Including client liaison and consultation, development of digital marketing strategies and plans, advanced analytics tracking, e-commerce, plan implementation, project management between clients and agencies, marketing, sales, product development, general business administration, development of strategic business partnerships and alliances, solutions scoping and process re-engineering, billing & invoicing, debt collection, media placement, systems training. Achievements: Eduloan (Financial Services) – Online Marketing Increase of 29.2% on paid click through rate Reduction of 48.47% on cost per click Achieved ROI of 1375% on paid advertising MEFCC (Middle East Film and Comic Convention) – Facebook promotion 9000 Facebook fans acquired in four weeks CPA of R7.80 Bidvest Bank – Online Marketing – with a primary focus on World Currency Card Year on Year improvement of 84% on online enquiries Increase of 21.16% on conversion rate
Financial Advisor
Lew Tudor Financial Services CCFinancial Advisor
Jan. 2001 - Dec. 2003Durban Area, South Africa
Company Manager
Skye Advanced Technologies (PTY) LtdCompany Manager
Jan. 2000 - Dec. 2000Durban Area, South Africa
Attorney
Millar & ReardonAttorney
Jan. 1993 - Oct. 1998Durban Area, South Africa

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