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Work Background
UNIQLOEcommerce Merchandise Planner
Jun. 2022• Managed pre-season and in-season sales plans at the SKU level, analyzing weekly, monthly, and seasonal performance.
• Provided insights on the inventory lifecycle, markdowns, gross margin, transfers, and SKU productivity to support seasonal
planning.
• Identified opportunities to streamline processes and worked cross-functionally to support the e-
commerce business.
• Reviewed advertising effectiveness, style productivity, and assortment breadth, presenting actionable solutions to business
leaders.
• Executed site merchandising based on sales forecasts and seasonal strategies while meeting deadlines.
• Informed buying teams about new opportunities for category expansion and product development.
• Collaborated with the marketing team on content and branding strategies to enhance the brand’s potential in the European/Global market.
UNIQLOOnline Merchandiser Specialist
Apr. 2021 - May. 2022United Kingdom• Ensured timely product releases across European sites, with accurate product information and visual content aligned with market trends.
• Created and maintained profitable merchandise sorting, conducting A/B testing to optimize product displays.
• Analyzed weekly performance data to improve traffic, conversion rates, and customer engagement.
• Shared visual merchandise knowledge with the Content marketing planning team in E-commerce, CRM, and Digital marketing channels.
• Contributed to overall merchandising and trading strategies through data-driven insights and strategic merchandise planning for seasonal official plans.
UNIQLOOn-line Trading coordinator
Sep. 2018 - Apr. 2021London, Greater London, United Kingdom- EC Merchandise analyst, planner and coordinator for all genders, categories and products.
- Product positioning, assortment and sorting across all category pages.
- Reacting to trade and trends whilst maintaining strong visual aesthetic with the content team, designers and copywriters.
- Collaborate with the UX, Site Experience and Digital Analysis team on the improvement of the users journey and conversion.
- Collaborate with the Content marketing team on creatives and copies that better represent the product brand image.
- Collaborate with the EC Inventory control team on new product launches.
- Share with the EU Merchandise team new product opportunities from data analysis and suggest product early launches according to sales trends.
- Share with EU Marketing team new product and branding opportunities.
UNIQLO EUROPE LTDVisual Merchandising Manager
Sep. 2015 - Sep. 2018London, United Kingdom- Re-opening of the Flag ship store in Oxford Street.
- Manage and develop a team of visuals merchandisers. - Coordinate the team on company styling guidelines and visuals directives.
- Develop brand awareness and product knowledge.
- Plan weekly/monthly layouts and seasonal zoning plans.
- Cost control for in store content marketing and installations.
- Sales and profit analysis.
- Product development, placement and education.
- Reporting new business opportunities and strategy.
- Research marketing campaign opportunities confronting with competitors.
UNIQLO EUROPE LTDVisual Merchandiser
Jan. 2015 - Sep. 2015Londra, Regno Unito- Create styling concepts by following global guidelines;
- Styling execution and coordination;
- Mantain the shop floor merchandise and displays on high level of standard;
- Training staff on product knowledge to offer the best customer service;
- Suggest layout to store managers and draw facings to support both managers orders and supervisors mantainace of the shop floor
- Research and suggest ideas for new installation in store or windows
- Organise the launch of new collaborations
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