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Work Background
Coldwell Banker Residential BrokerageAdministrative Manager
Jan. 2006Montclair, NJDirect all on-boarding and training for new agents: paperwork; Board and MLS memberships; marketing plans including coordinated direct mail and digital campaigns, online/social media targeted advertising, developing annual business plans, utilizing contact databases, designing policies and procedures and assist in securing listings for the 5th most profitable office out of 60 in Northern NJ/Rockland County region. 350+ annual transactions - $75 million in closed volume.Manage staff and oversee daily operations. Serve as primary contact for advertising and promotion with $100,000 annual budget. Design and implement advertising and marketing program to enhance visibility and branding. Prepare weekly, bi-weekly, monthly and yearly office metrics and graphs including market share, company and agent production
Independent Marketing & Communications ConsultantConsultant
Sep. 2001 - Mar. 2006Montclair, NJLed and managed initiatives for technology, marketing and facilities management firms.
REPRESENTATIVE PROJECTS:
NTT AMERICA, INC., New York, NY Collaborated with sales and business development to design and implement strategic and tactical marketing initiatives. Researched and wrote comprehensive operational, policy and procedural manuals for internal and client training.
VERTIS, INC., Baltimore, MD
Wrote collateral packages for data solutions and email product lines with input from product management, business development and sales. EMCOR GROUP, INC., Norwalk, CT
Researched and wrote case studies, employee bios and project summaries for inclusion on website, RFPs and customer presentations to insure unified voice and messaging.
Wrote targeted documentation for subsidiary collateral material in support of corporate re-branding post-merger.
L-3 COMMUNICATIONS – GLOBAL NETWORK SOLUTIONS, Horsham, PA
Directed re-branding and awareness initiatives: developed new marketing materials and website targeted to international audience of telecommunications providers.
Implemented global product launch of GSM subscriber unit.
Rexpeed Inc.Vice President, Marketing/Communications
Sep. 2000 - Sep. 2001New York, NYDesigned the marketing strategy and managed customer support group for this NYC-based data center and network start-up that delivered both wired and wireless internet services to residential and commercial customers in NYC. Oversaw technical team of 11 to develop web-based program for billing and customer support including outsourced Help Desk and subscriber installation. Managed all vendor relationships.
CAIS INTERNET, INC.Director of Marketing, Multifamily Division
Jun. 1999 - Aug. 2000Washington, DCDesigned marketing strategy, conducted planning, budgeting and ROI analysis for nationwide product rollout to over 500,000 apartment units for this $100 million venture capital funded high speed internet service provider start-up for hospitality and multifamily industries.Presented results to senior management, investor groups and industry professionals. Defined product image and branded and created collateral for consumer and “Train the Trainer” programs. Supported field support staff of 70. PRIOR RELEVANT EXPERIENCE ADVANCED DIGITAL INTERNET, New York, NY Director of Marketing Communications INTELLICALL, INC., Dallas, TX
International Marketing and Export Manager INTERDIGITAL COMMUNICATIONS, King of Prussia, PA
Manager – Sales Support
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