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Work Background
巴拉巴拉事业部市场资深总监
森马巴拉巴拉事业部市场资深总监
Nov. 2019中国 上海1,巴拉巴拉品牌事业部副总经理,协助总经理制定品牌策略和监督实施,作为事业部管委会成员,参与事业部各项重要决策; 2,巴拉巴拉品牌事业部市场系统资深总监,负责全域市场营销策略制定和监督实施,管理品牌推广部,品牌传播部,品牌视觉部,空间形象研发部,会员管理部等共110人的品牌队伍; 3,巴拉巴拉高端产品线项目总经理,负责内部孵化balabala premium 高端子品牌,从零开始搭建品牌企划,商品研发和渠道拓展团队,并在广州,杭州,长沙等一线城市高端商圈开出独立门店,受到市场的关注和认可。
CMO 首席营销官
莱绅通灵珠宝股份有限公司CMO 首席营销官
Jul. 2018 - Oct. 2019中国分管新零售策略中心、电商中心、品牌管理中心、市场营销中心
品牌管理中心总经理
莱绅通灵珠宝股份有限公司品牌管理中心总经理
Jan. 2018 - Jul. 2018中国 北京市负责品牌全系列商品企划、品牌定位、品牌推广、品牌话术制订、自媒体运营、新媒体营销、企业及品牌公关传播、娱乐营销、终端空间设计、SI标准制订、VI标准制订、终端道具设计、终端五感营销设计、平面及包装创意设计、媒体投放、节假日整合营销计划制订及推广等工作。
市场总监
Watsons Hong Kong市场总监
Dec. 2016 - Dec. 2017中国 广东省 广州屈臣氏个人用品商店中国总部担任自有品牌和零售品牌的市场总监,管理全域营销,product marketing, brand marketing, retail marketing, digital marketing, PR and Advertisement, event management, campaign strategy and operation, CRM, etc.
VP & CMO 副总裁兼首席市场官
Shanghai La Chapelle Fashion Co., Ltd. 上海拉夏贝尔服饰股份有限公司VP & CMO 副总裁兼首席市场官
Feb. 2016 - Nov. 2016Shanghai1) Group overall and Multi Brand marketing and communication strategy & management; 2) Group and Multi Brand VI/CI/VM strategy and standard and management; 3) Multi Brand and Retail A&P strategy and management; 4) Digital platform development and management; 5) CRM strategy and management; 6) Retail marketing strategy and management; 7) Social Media Communication and development strategy and management; 8) Budget management; 9) Team and personal development and management;
Director of Marketing and Brand Communication
Urban Revivo Fashion Co.,Ltd.Director of Marketing and Brand Communication
Nov. 2014 - Jan. 2016Guangzhou1) Overall Marketing & Brand communication strategy & management; 2) Marketing Budget allocation and management; 3) Brand Campaign Planning and Execution; 4) Event & PR Planning & Execution; 5) Media (including Digital) Planning & Management; 6) In store promotional materials creation & management; 7) Retail Marketing planning and execution; 8) New store opening promotion and communication; 9) Social Media Communication platform development and management; 10) CRM planning, development and management; 11) Wechat business development and management;
Head of Marketing, Uniqlo China
UNIQLOHead of Marketing, Uniqlo China
Jan. 2013 - Sep. 2014Shanghai City, China1) Overall Marketing & PR strategy & management; 2) Yearly Marketing Budget allocation and management; 3) Brand Marketing Campaign Planning and Execution; 4) Event & PR Planning & Execution; 5) Media (including Digital) Planning & Management; 6) In store promotional materials creation & management; 7) Retail Marketing planning and execution; 8) New store opening promotion and communication; 9) Social Media Communication platform development and management;
Global Flagship Store Manager, Shanghai Nanjing Xi Road, Uniqlo China
UNIQLOGlobal Flagship Store Manager, Shanghai Nanjing Xi Road, Uniqlo China
Jun. 2012 - Dec. 2012Shanghai1) Daily Operation planning and management; 2) Sales associates training, development and management; 3) Merchandising assortment management & enhancement; 4) Sales revenue and profit achievement and improvement; 5) Floor layout and VM planning and execution; 6) Customer satisfaction control and management;
Partner
GZ HaoQin Marketing WorkshopPartner
Jan. 2010 - May. 2012Guangzhou•Brand development, Developed brand strategy for clients; •Event and Project Strategic, Planning & Execution Consulting for clients; •Advising new businesses on formation of corporations and business structures for clients;
President assistant of Brand Management Group
SONY (CHINA) CO., LTDPresident assistant of Brand Management Group
Jan. 2007 - Dec. 2009Shanghai1) Sony-FIFA sponsorship project management; 2) Sony brand event development and management; 3) Sony brand status research and analysis; 4) Sony Shop development and management;
Head of Sales & Marketing of South China Sales Division
索尼中国Head of Sales & Marketing of South China Sales Division
Jan. 2002 - Dec. 2006Guangzhou1) Sales & Marketing Share Target Management; 2) Retail & Wholesale Channel Development & Management; 3) Sony Shop management; 4) Area promotion management; 5) HR management;
Product Manager of Marketing HQ
索尼中国Product Manager of Marketing HQ
Jan. 1999 - Dec. 2001Shanghai1) Sales & Production forecast; 2) Cost Analysis & Price setting; 3) Sales & Marketing stategy setting; 4) Channel development & management; 5) Ad & Promotion stategy & management; 6) Customer Bahavior Research & Analysis; 7) Product P&L management;
Sales manager of South China Sales Division
索尼中国Sales manager of South China Sales Division
Jan. 1997 - Dec. 1998Guangzhou1) Channel development & management; 2) Salesman training & standardization; 3) Area promotion & management; 4) Sales target allocation & management;
Sales supervisor of Guangzhou Representative Office
索尼中国Sales supervisor of Guangzhou Representative Office
Sep. 1994 - Dec. 1996Guangzhou1) Wholesaler Development & Management; 2) Retailer Shop front promotion; 3) Salesman training & management; 4) Merchandising management;
Sales supervisor
拜耳公司Sales supervisor
Sep. 1993 - Aug. 1994Guangzhou1) Wholesaler management; 2) Channel development; 3) Enduser development;
FMG
Guangzhou

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