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Work Background
International Advertising Association North AmericaBrand Designer
Jan. 2025Brand Designer providing art direction and full-cycle design support for internal and external communication. Lead branding, B2B campaign development, and cross-functional collaboration while ensuring consistent delivery of high-quality, on-brand materials. Achievements / Tasks: → Led brand identity development from concept to execution for regional and global B2B campaigns. → Delivered art direction and creative strategy for multi-channel campaigns, ensuring brand consistency. → Collaborated with cross-functional teams and senior leadership to define campaign visuals and messaging. → Organized design systems, digital libraries, and assets for scalable workflows. → Contributed to campaigns that increased engagement and visibility (Marketing in a World of Change campaigns).
High ContrastBrand Designer
Jul. 2024 - Sep. 2024Senior Brand Designer
IAA UKBrand Designer
Sep. 2022– Branding implementing – Art direction. Visually translating concepts into campaigns – Social media content creation – Online & offline design
International Advertising AssociationBrand Designer
Aug. 2022– Branding implementing – Art direction. Visually translating concepts into campaigns – Social media content creation – Online & offline design
Daniel & AndrewGraphic Designer
Nov. 2021 - Oct. 2022Bucharest, RomaniaVisual communication: – Branding implementing – Branding developing – Editorial design. DTP – Social media content creation – Retail experience – Packaging design – Colour matching
Ideo IdeisArt Director
May. 2021 - Sep. 2021Bucharest, Romania
Art Encounters FoundationGraphic Designer
Jan. 2021 - Nov. 2021Bucharest, RomaniaGraphic Designer responsible for producing and presenting creative deliverables, managing client feedback, and ensuring accurate, timely delivery of design assets. Leveraged prior internship and collaboration experience to support brand, campaign, and packaging projects across various industries. Achievements / Tasks: → Developed visual concepts and art direction for large-scale cultural events. → Designed and implemented visual identity assets for exhibitions and public programs. → Ensured accurate and timely delivery of all design materials. → Supported visual communication that reinforced the Biennial’s impact on the contemporary art scene.
FreelanceSenior Graphic Designer
Jun. 2018– Visual communication – Brand, visual & event identity – Publishing design – Web design
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