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Work Background
Michael PageSenior Marketing Communications Manager, Asia Pacific
Dec. 2021 - May. 2025Singapore• Develop the employer brand strategy and be the APAC lead for PageGroup to drive employee advocacy working in conjunction with HR in line with EVP • Driving the development of APAC employer brand for PageGroup with in-depth data analysis, employee surveys and actionable audience insights • Analysing data from all our internal sources to lead compelling storytelling across all internal and external channels • Strategising inspiring programs that enhance Page employee experience, showcase employer brand and develop brand advocates/microinfluencers among employees • Build an agile APAC communications team who thoroughly understand all our internal and external channels, messaging and strong stakeholder relationships • Establish a stronger proactive PR structure with a combination of agency work, databases and newswires • Creating more external high visibility speaking opportunities for our key stakeholders, grooming them to be business influencers in their own right – awards, conferences
Michael PageMarketing Communications Manager, Asia Pacific
Jan. 2018 - Dec. 2021SingaporeCOVID-19 Crisis initiatives: - Organised and prepped spokespeople for Zoom webinars in AU, SG and HK to reach out to clients during the COVID-19 pandemic - Ran live polls during the webinar session to gather employment insights around COVID-19 which were later presented as infographics for press releases and social media sharing - Conducted surveys across Southeast Asian countries to gain sentiments from working professionals around working from home - Organised and strategised messaging for senior management to address employees in virtual townhalls and facilitated Q&A sessions
- Maintained regular reporting with global comms team to ensure and strategise aligned messaging Public relations:
- Identify key messaging in 13 APAC markets and develop pitches to the business for proactive media activity - Create an APAC content calendar as the basis for proactive media and social media / digital outreach Accomplishments:
- Successfully identified content for full-fledged marketing campaigns targeting key headlines in local Asian markets - Drafted and implemented the PageGroup APAC media interview guide for spokespeople - Sourced, identified and established strong working relationships with PR agencies in the region to roll out media relations locally - Successfully onboarded the Brandwatch platform in APAC for real time media monitoring and reporting on Datorama dashboard Internal communications:
- Effectively communicating all company-wide messaging to employees via a variety of channels Accomplishments:
- Implementation of the Sideways 6 platform with Yammer for reporting and automated management messaging - Part of the committee to establish the new Asia Pacific shared services hub for PageGroup in Singapore - Implementing new PageGroup proposition in APAC across communications channels for strong employee engagement
- Collaborating with other business units for effective change management and business critical communications
Michael PageRegional PR Specialist, Asia Pacific
Jun. 2016 - Jan. 2018Singapore- Representing the trio of brands under PageGroup (Michael Page, Page Personnel and Page Executive) in public relations and communications across 11 countries in the Asia Pacific region. - Daily communications and management of appointed PR agencies in Hong Kong, India, China, Australia and New Zealand. - Strategising with senior management on internal and external communications plans. - Media monitoring, building relationships and securing interview opportunities for appointed PageGroup spokespeople. - Crisis management experience with both the Mount Butler ski lodge incident and data breach associated with Capgemini.
- Stakeholder management with the senior business leaders and counterparts across Asia Pacific, Europe and the UK.
Robert WaltersSenior PR & Communications Executive (Southeast Asia)
Nov. 2012 - May. 2016• Maintaining close working relationships with regional press (Singapore, Malaysia, Thailand, Indonesia and Vietnam) to ensure constant media coverage of Robert Walters senior management and spokespeople • Maintaining a corporate public voice for Robert Walters in the press which highlights our industry leadership in recruitment, consulting, employer branding as well as attracting and retaining talent
• Entering and winning Robert Walters in various industry-recognised awards to strengthen employer branding • Developing and writing global, regional and local editorial projects • Researching, drafting and managing Asia-wide Robert Walters reports such as the Asia Job Index, Focus Asia Whitepaper, Global Salary Survey and Employee Insight Survey • Strategising and executing content marketing plans for various Robert Walters publications across Southeast Asia with the purpose of growing LinkedIn and website traffic
• Coordinating and drafting press releases of Robert Walters industry publications to key business, prime and trade media
• Managing and scheduling social media feeds on LinkedIn and Twitter via a content management system (Hootsuite) • Sourcing, drafting and editing industry-specific articles for contribution to press or to generate unique content for the Robert Walters local websites • Updating the Robert Walters local websites with press releases, articles and in-house publications via a web content management system (CMS) • Organising and managing press events such as the annual Global Salary Survey media launch
Lifestyle MagazineSenior Journalist
Apr. 2012 - Nov. 2012NTUC Media Co-Operative
JigocitySales Representative
Mar. 2011 - Feb. 2012
MediaCorp Pte LtdSenior Writer
Nov. 2007 - Mar. 20118 days magazine
MediaCorp Pte LtdJournalist
Jun. 2004 - Nov. 2007LIME magazine
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