Integrated storytelling specialist and communications leader with over 2 decades of expertise spanning journalism, public relations, internal communications and social media strategy across the Asia Pacific region. With a dynamic background as an ex-journalist and senior communications manager, I can bring a holistic, 360-degree approach to the craft of communications. This combines a purpose-driven narrative, stakeholder engagement and results-oriented marketing communications to deliver real business impact.
Notable achievements include driving a staggering 378% year-on-year increase in website traffic from social channels, as well as boosting company report downloads by 347% in just one year, demonstrating a proven ability to connect with audiences, inspire advocacy and optimise digital campaign performance across 12 diverse markets.
Passionate about sustainability and inclusive communications, I am certified in Sustainability Strategies and the Green Economy by SMU and has led transformative campaigns in diversity, equity, and employment growth throughout my career. My leadership extends to spearheading APAC-wide programs—from elevating employer branding and launching employee engagement initiatives to managing global public relations crisis communications with finesse and credibility.More...