Guaranty TrustIntern (737 Marketer)
Apr. 2017 - Aug. 2017Alabata, Abeokuta• Collaborated with the marketing team to identify and leverage emerging social media trends, resulting in a 25% increase in new followers and a 20% increase in organic reach.
• Conducted market research on customer preferences and feedback on the bank's new mobile banking app (Gtworld), which helped to identify areas for improvement and resulted to a 15% increase in mobile app downloads.
• Established, implemented and optimised a customer loyalty program focused on targeted incentives and personalised communication, resulting in a 20% lift in customer engagement and a 17% increase in sales.