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Network Power<100 people
Roles
💰33%
Investor & VC
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇱🇧33%
Lebanon
Work Background
DistribayHead of Distribay
Jan. 2024Morocco- Launched and scaled a dedicated home appliance distribution venture, securing exclusive partnerships with global brands including Hisense and Ufesa, driving significant market penetration and customer engagement.
- Developed robust and agile sourcing networks with leading international suppliers to consistently deliver attractive, competitive product offerings, enhancing Electroplanet's market leadership.
- Led strategic salesforce transformation initiatives, implementing targeted territory segmentation and advanced KPI-driven performance tracking to enhance sales execution and market coverage.
- Devised and executed comprehensive marketing and branding strategies, optimising product positioning, shopper engagement, and omnichannel effectiveness to increase market share.
- Structured a responsive and efficient supply chain model with improved forecasting accuracy, inventory management, and tailored B2B/B2C delivery solutions, resulting in streamlined operations and reduced costs.
- Acted as the primary interface with global suppliers and international channels, negotiating and securing strategic agreements, facilitating seamless integration into regional retail networks, and ensuring sustained growth and profitability.
- Provided strategic guidance and advisory to international companies entering the North African appliance, textile, and food markets, leveraging deep market insights and established local relationships to accelerate successful market entry and expansion.
ELECTROPLANETChief Strategy and Business Developpment Officer
Jan. 2008Morocco- Managed the strategic review process and built a full-fledged business plan for the launch and growth of Electroplanet, a new chain of home appliances stores (+ 50 stores in 15 years horizon). Role involved the identification of value creation levers to achieve shareholders target IRR and co-leading the syndication process with the senior management team
- Developed a balance score card system for the monitoring of company performance and implementation of strategic plans - Led sustainability initiatives prioritising energy-efficient electronic products and store designs to reduce carbon footprints.
- Setup internal control procedures and financial reporting process across all functions
- Built the company’s HR policies and systems and managed the recruitment of the full company organisation (over 500 employees incl. 50 managers).
- Responsible of the supply chain departement.
- Developed and led a new Home Appliance Distribution venture, capitalising on exclusive partnerships with brands such as @ Hisense and Ufesa, while creating competitive private-label product lines.
- Established a competitive private label lineup by leveraging strong supplier networks, optimising product selection, and elevating brand appeal for lasting profitability.
AlMada VenturesDirector Controlling and Development - Accolade
Jan. 2003 - Dec. 2008- Founder member of the contact center Accolade - Developed a business plan - Implementation of the Financial and Management Accounting Departement (5 people) - Structured of Quality and Safety Departments (5 people), Purchasing and General Services (3 people) - Steered System Information and establishment of a Decisional platform "Cognos" - Conclusion of Project Certification ISO9001 V2000 (project duration 6 months, successful certification audit)
- Management of logistics and planning of sites Accolade (capacity + 700 people )
ONA HOLDINGProject Manager
Jan. 2001 - Dec. 2003Active participation in developing the IT strategy and Telecommunications of the ONA Group : - creation of investment holding "Mercure.com" - acquired companies in the Information Technology - Mercure.com development (development of BP, conducted feasibility studies) Co-leader of the study of launched a new fixed telecommunications operator: - feasibility study and detailed pre-project (responsible for financial and regulatory aspects) - response to the tendered of the ANRT to acquire a national fixed license
ManagemProject Manager
Jan. 1998 - Dec. 2001Senior Business Engineer (Automation and Telecommunications) : Commissioned of the hydrometallurgical plant (CMBA2) and Gold Mine (Gold Mining AKKA):
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