Senior executive with over 20 years of experience leading financial, strategic, and operational transformation across retail, distribution, and consumer goods sectors in EMEA.
At Electroplanet (Marjane Group), I spearheaded a full strategic overhaul that boosted annual revenues beyond US$220 million, delivered a 10% CAGR in growth, and optimised supply chain efficiency by reducing inventory by 20% while maintaining profitability.
As Head of Distribay, I launched and scaled a home appliance distribution business to target US$100 million in revenue, building exclusive partnerships with global brands such as Hisense and Ufesa, and creating competitive private-label lines across multiple markets.
I help global brands and investors design and scale profitable growth platforms — combining strategic vision, financial discipline, and hands-on leadership.
Expert in market entry, retail transformation, omnichannel optimisation, and private-label development.
Based between the UK and Morocco, I support projects and partnerships globally, bringing a multicultural, results-oriented approach to every engagement.More...