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Work Background
EnergySageChief Product Officer
Jul. 2022 - Aug. 2024Boston, Massachusetts, United StatesRecruited by the Founder and CEO to rebuild the product organization and lead the company's growth from start-up to scale-up. As a member of the Executive Leadership Team, I drove product strategy, fostered partnerships, and helped accelerate the adoption of clean technology. Directed the entire product roadmap for the solar and electrification marketplace, driving $XXM ARR.
Launched two new product verticals (EVC and Heat Pump) while redesigning the end-to-end shopping experience.
Hired and developed a stellar team of 9 PMs and 10 designers.
Led the strategy to migrate the platform from a monolithic codebase to microservices, significantly improving Core Web Vitals and doubling user conversions.
FreelanceFractional CxO | Leadership Coach | Consumer Marketplace Expert
Oct. 2021Boston, Massachusetts, United StatesMy mission is to help companies unlock their full potential by driving strategy, execution, and team development. I provide executive-level leadership in the following areas: Growth: I craft and implement sustainable, cost-effective strategies for digital traffic acquisition that align with your brand and convert efficiently, accelerating revenue growth. Strategy: With a focus on maximizing revenue and customer value, I align product, marketing, sales, and engineering to create roadmaps that deliver tangible results. Operations: Using Agile software practices, I streamline processes to cut costs and drive productivity. I help Engineering teams focus on delivering value quickly and consistently. Team Development: I specialize in recruiting, training, and coaching product management teams to elevate their performance, helping them drive business success. Program Management: I execute large-scale, cross-functional initiatives with precision, often taking on projects that the CEO believes cannot fail, ensuring success and mitigating risks along the way. If you're a technology business looking to grow, scale, and optimize your teams for peak performance, let's connect. Together, we can build and execute strategies that work.
EverQuoteSVP Consumer Product
Jul. 2019 - Oct. 2021Cambridge, MAAt EverQuote, I drove the multi-year product vision to build a consumer-oriented Auto insurance marketplace helps shoppers get through the research, compare, and purchase parts of the their buying journey, and grows with them as their needs change throughout their life.
EverQuoteVP Consumer Product
Feb. 2019 - Jun. 2019Cambridge, MA
TripAdvisorVP Product, Hotels
Mar. 2017 - May. 2018Newton, MAAt TripAdvisor, I led product teams building and launching eCommerce products designed to transform customers’ perception of TripAdvisor into more like “Amazon for Travel” than “Yelp for Travel.” These products included hotel meta price search and Instant Booking. Reporting to the CEO and President of the Hotel Business Unit, I was accountable for the definition and execution of the consumer product roadmap for TripAdvisor’s $1B hotel business.
TripAdvisorSenior Director, Product - Hotel Instant Booking
Mar. 2015 - Mar. 2017Needham, MALaunched eCommerce for Hotels, going from 0 to +2MM transactions and 0 to $200MM run rate on Desktop, Tablet, and Mobile, globally in about 18 months. This effectively transformed TripAdvisor into more like “Amazon for Travel” than “Yelp for Travel”. Hotel Instant Booking allows travelers to book hotels directly, without leaving the TripAdvisor site or app. By building out a platform of real-time APIs into over 600 booking engines inventory and transaction systems, we created a new category of hotel distribution - the "OTA-light." This product received critical acclaim as a capability “which was unimaginable just a few years ago” (TNooz.com) and won the "Best Hotel Booking Site" award from Kiplinger's Personal Finance.
TripAdvisorDirector, Product - Hotel Commerce
Jun. 2013 - Mar. 2015Needham, MA• Successful rollout and global expansion of new Meta price search commerce model
• Delivered $100MM incremental revenue in 6 months through rapid delivery of A/B tests • Delivered Hotel price syndication partnerships with Microsoft Bing, Yahoo, and US News
Pearson EducationDirector, Product Management, Alleyoop.com
Aug. 2010 - Apr. 2013Boston, Massachusetts, United StatesAlleyoop.com was an online marketplace that helped teens succeed in school now and college later with our personalized learning plans, step-by-step math videos and one-on-one tutoring. Alleyoop is structured as a game, with missions (a learning plan) built around achievements and Yoop rewards. Alleyoop was created in 2009 to fix the problem that an astonishing five out of six middle and high school students will not succeed in college. Brought to you by the world leader in education, Pearson - the company that helps educate more than 100 million people worldwide.
EditMe, LLCCo-Founder / Head of Product
Dec. 2009 - Jan. 2011Maynard, MAAcquired by Wakefly Inc in January 2011, EditMe is a SaaS online collaboration tool for teams to improve the way works get done in SMBs. I was responsible for all aspects of the customer lifecycle, from acquisition, to conversion, to satisfaction and support. In my customer development role, I spent lots of time talking with potential and current customers to understand their needs and ship features that enabled EditMe to serve them better.
PermissionTVDirector of Product Marketing
Jan. 2008 - Nov. 2009Waltham, MAManaged all inbound marketing activities including Web, Email, SEO, PPC, Social Media, Blogging, Viral Video, and a weekly live cast called PTV Live. Responsible for the successful delivery of all online video professional service projects, on time and on budget, from concept to launch. Managed a team of developers, designers, project managers, and customer support/operations. Responsible for all aspects of customer satisfaction with the PermissionTV product, including a 24/7 customer support team.
EmbarcPresident
May. 2002 - Jan. 2008Acquired by Garfield Group of Newtown PA, Embarc was an Interactive Marketing Agency. Responsible for the strategic direction and overall management of an Internet Marketing Agency. In my role as President, I was focused on establishing and meeting profitability and growth objectives for all web related offerings. Oversaw all client relationships, day-to-day operations and all aspects of client service strategy and execution: strategy development, account management, operations, consulting, creative management, and new product integration.
Provider Service NetworkWeb Applications Team Lead
Mar. 2001 - May. 2002My primary responsibility was to assign resources and manage development personnel on all web development projects. Working in conjunction with business-users, I implemented tactics to reduce release cycles for all projects by approximately one month while increasing application quality, as measured by reduced defects reported by end-users.
CSCStaff Consultant
Jun. 1998 - Feb. 2001
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