BarclaysSenior Copywriter
Apr. 2014 - Jan. 2016London, United KingdomWorking for an in-house agency creating customer-focused copy for two mobile apps (Barclays Mobile Banking and Barclays Pingit), and all content relating to them on Barclays.co.uk. Overseeing in-app copy journey from inception to final testing. Working with the Engagement & Acquisition, and Brand teams, to ensure that in-app and online copy meets a business needs, while adhering to brand guidelines. Line management of junior colleagues. I am also the Comms Lead for Spectrum, Barclays’ LGBT employee network, managing the comms plan, intranet site, liaising with comms leads across the business to ensure messages are widely disseminated, and managing events.