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Work Background
The Water TravelerCEO/ Founder
Sep. 2022South Lake Tahoe, California, United StatesFounded and operated a hospitality business. The Water Traveler features private events, all-inclusive captained boat charters, and all-inclusive vacation rentals in Lake Tahoe and Key West. I personally host all private events featuring an open bar managed and tended by me, catering, captaining, crew, activities, decoration, end-to-end special event planning and execution.
Tahoe Lake LoveChief Executive Officer/Founder/Head of Sales
Nov. 2017 - Sep. 2024Incline Village, NVFounded and operates a premier boutique property management firm in North Lake Tahoe. Manages a portfolio of luxury vacation rentals and experiences. Launched, runs and manages Tahoe Lake Love: an on-demand marketplace for small businesses and local experiences; access captained boat charters, food delivery, in-home yoga, snowboard lessons and more!
NewBase - Connected MarketingDigital Sales Manager
Jun. 2017 - Jul. 2018NewBase VIEW is the first single dashboard for all types of programmatic buys. Access the best in display, video, native and social DSPs via a customized 24/7 real-time portal!
PSafe Technology, Inc.Sr. Account Executive
Aug. 2016 - Jun. 2017San Francisco Bay AreaSelling PSafe's mobile in-app inventory through private direct deals. Highly targeted first-party data-driven ad solution at scale (20M+ monthly active users) High impact, proprietary native units driving engagement from awareness to downloads.
AdadynSenior Account Executive
Jun. 2015 - Jul. 2016San Francisco Bay AreaHelping direct response marketers leverage Personalized Dynamic Creative to drive maximum efficiency in display campaigns. Create custom experiences at every impression that engage users and personalize your brand messaging. Adadyn is the simplest, easiest and most effective scalable programmatic solution in the market.
CentroAccount Executive
Jul. 2014 - May. 2015San FranciscoSpecializes in both consultative and educational marketing and advertising solutions. Sells Centro-owned media planning and buying enterprise software solutions into both agencies and client direct to drive scale and success in the fast-growing programmatic realm.
GoogleAccount Executive
Aug. 2011 - Jul. 2014Mountain View*Manages book of AdWords clients including optimizing ad performance, aligning advertiser and Google goals, educating on best practices and building relationships.
*Develops direct sales relationships with SMB, Mid-Market and National brands in multiple US markets
*Manages sales pipeline of top-tier iconic brands, acquiring new business by directly selling Google advertising products
*Ranked #1 Sales Representative for quota attainment
*Average over 190% of quota
*Achieved over 200% of quota in six separate cycles and over 250% in 3 separate cycles
TrajanFinancial Services Professional
May. 2011 - Dec. 2011Austin, TX* Developed personalized portfolios based on clients’ specific need
* Cooperated with an independent consulting firm which allowed vast access to a multitude of products
* Specialized in tax-advantaged strategies, retirement planning and stock market investments
Just Dreaming Yacht ChartersSales and Marketing Director
Jul. 2010 - May. 2011San Francisco, CA* Developed and nurtured sales pipeline via email, cold-calling and field work
* Utilized digital advertising via search, display, remarketing, video and social media
* Utilized traditional advertising via print, direct mail, event-based promotion, cross promotion, radio and outdoor
* Managed entire sales funnel including payments and renewals
* Handled all customer service from yacht showings to onboard crew duties * Increased revenue by 35%
* Re-designed graphics, literature, layout and copy for website
* Generated new online campaigns including Facebook, Twitter, Yelp and AdWords, * Monitored advertising activity via Google Analytics:
* Increased web form conversions by 50%
* Increased traffic to website by 40%
* Increased CTR by 25% * Decreased CPA by 60%
Yacht WanderlustTour Coordinator and Stewardess
Jun. 2007 - Oct. 2007Road Harbor, Tortola, British Virgin Islands*Created customized itineraries of cruise events for clients
*Participated in online and local marketing and sales efforts
*Organized and guided all vacation tours and activities including snorkeling, diving, surfing, watersport instruction, dining, hiking, and island tours
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