Eva Sander is a social designer that specializes in creating communication strategies for multiple distribution channels and scenarios, focusing on audience development by leveraging on the opportunities that the social economy has brought on.
She holds +25 years of experience in media production, including radio, press, television and digital media. Some of her more relevant work has been showcased in Grupo Milenio, Excélsior, Televisa, Grupo Reforma, CNN en Español, and The News to name a few.
As a consultant in strategic communication and public relations, Eva creates programs, campaigns, media, channels and indicators that modify perceptions and attitudes in key audiences for world class companies and institutions like Cemex, Scotiabank, American Express, Pfizer, Avon, Securitas, Eli Lilly, Kansas City Southern, Vitro, Alfa, Grupo Industrial Saltillo, Tec de Monterrey, City of Monterrey, Nuevo León State Government, Tractebel, Congreso Federal, Riviera Maya Film Festival, Milenio, among others.
As a social entrepreneur, she helped launch Citivox, a #Tech4Dev startup that created crowdsourcing solutions for civic engagement through the use of new media. This project led her to collaborate with key players in the technology field: Google, Twitter, U.S. Department of State, World Bank, Lift Conference, to name a few. Eva led the consulting team of Ondore, a tech startup that focuses on developing artificial inteligente algorithms focused on digital reputation management through big data. She cofounded Zenda.la, an insurtech startup that seeked to bring affordable coverage to young people in Mexico.
She cofounded and led Accountability Lab in México, seeking to refresh and disrupt the open data, open government and civic action space in her country.
Eva has developed keen listening and coaching skills as a professor at CENTRO, where she teaches finance for entrepreneurs, social innovation and collective intelligence courses. She is committed to empower entrepreneurs and young people from the creative indMore...
Andra Popescu
Merchandise and Event Manager@Centro
Verified
I am Andra Popescu, a highly skilled Merchandise and Event Manager at Centro, a digital advertising service company. I bring a wealth of experience in planning, organizing, and executing successful events and merchandise strategies.
I am known for her keen attention to detail, excellent interpersonal skills, and ability to deliver results in a fast-paced environment. My knowledge in the advertising industry combined with my creativity and strategic planning skills have made notable contributions to Centro's success.
Outside of my professional life, I am an avid traveler and enjoy exploring different cultures. I hold a degree in Business Administration - Marketing, adding a strong business acumen to my creative endeavors.More...
Director of Paid Social Advertising@Publicis Groupe
Verified
Publicis Groupe has made significant strides in the realm of paid social advertising under Becca Keenan's leadership. Our team has successfully implemented innovative strategies, resulting in increased brand visibility and engagement across various social platforms. We have seen a significant increase in ROI on our ad spend, with a notable improvement in our targeting strategies. Moving forward, we plan to leverage emerging social media trends, focusing on personalization and interactive content to enhance customer engagement. We're also exploring opportunities to integrate AI and machine learning for data-driven decision making. Our goal is to continue delivering superior results while maintaining cost efficiency.More...
Michelle Wiltz
Director, Paid Social@Stella Rising
Verified
Michelle Wiltz is the current Director of Paid Social at Stella Rising, a company known for accelerating growth and solving complex business challenges for rising star brands. In her role, she oversees the strategic planning, execution, and optimization of paid social campaigns. Michelle's expertise lies in digital marketing, particularly focusing on leveraging social media platforms to drive customer engagement and revenue growth. She plays a critical role in ensuring that the company's clients maximize their social media investments, helping them reach their target audiences and achieve their business objectives.More...