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Work Background
RefilledProduct Designer
Dec. 2022 - Feb. 2023Sydney, New South Wales, AustraliaPartnered with the founding team to evolve Refilled's refill experience from MVP to market-ready product — designing for speed, simplicity, and sustainability impact. • Reframed product strategy after slower early app adoption and sales conversations revealed the real customer was the business — focused on employee, student, and visitor wellbeing and corporate social responsibility initiatives. This insight shifted design efforts from engagement-driven app features to frictionless, high-impact on-machine experiences. • Learned from beta machine insights and user observations to streamline the refill flow — reducing multiple steps, simplifying product copy, and enabling users to start and be sipping their drink in under 20 seconds. • Delivered the companion mobile app MVP, testing user appetite for impact tracking, payments, and machine discovery, with findings directly informing the final machine experience. • Created a unified design language across physical and digital touchpoints — aligning typography, colour, and tone to reflect Refilled's rebrand and build trust across every interaction. • Supported launch through marketing, packaging, and in-situ visuals; design contributed to adoption by leading brands including Meta, Atlassian, Google, and Greenhouse Tech Hub. The project marked Refilled's transition from pilot to commercial rollout, demonstrating how thoughtful simplification can make sustainable choices feel effortless and engaging.
Sherpa - Everyone's Private CourierDesign Lead | End-to-end Product Design
Jun. 2015 - May. 2025Sydney, New South Wales, AustraliaI joined Sherpa during its founding stage and helped shape the company's design function from the ground up — evolving alongside the business from early MVP experiments to a national delivery platform trusted by major retail partners. Over nearly a decade, I led design across mobile, web, and brand touchpoints, building a unified product experience that balanced user needs with operational efficiency and commercial goals. Highlights: • End-to-end product design: Designed and iterated on Sherpa's mobile and web platforms to improve delivery success rates, streamline workflows, and reduce reliance on manual support through thoughtful UX and feature automation. • Design systems and collaboration: Introduced Figma and established a design system to align product, engineering, ops, and marketing — reducing design debt and accelerating iteration. • Cross-functional impact: Worked closely with product managers and developers to translate real-world operational challenges into intuitive digital tools for couriers, customers, and support agents. • Brand evolution: Redefined Sherpa's visual identity and tone of voice as the business scaled from personal deliveries to enterprise logistics — leading design for marketing, sales decks, and internal brand tools. • Leadership and mentorship: Supported and mentored junior designers, fostering a culture of curiosity, collaboration, and measurable design impact. Sherpa taught me how to grow design alongside a business — adapting from scrappy MVPs to scalable systems, and connecting design craft directly to business performance.
AlphatiseGraphic/Digital Designer
Mar. 2014 - May. 2015Sydney, New South Wales, AustraliaDelivered design across marketing, brand, and digital touchpoints in a fast-paced startup environment. Created presentations, advertising, and sales materials that supported multiple business streams and maintained brand consistency.
AlphatiseGraphic Designer
Mar. 2014 - May. 2015Sydney, New South Wales, AustraliaAt Alphatise I was responsible for delivering designs for a variety of sectors within the business. These include: • Marketing Collateral • Sales Collateral and Presentations • Investment Certificates, Forms, Documents and Presentations • Social Media Images and Advertising • Digital Advertising Design • EDM Design • Overall Brand and Style Consistency It was a very fast-paced, busy environment where great time management was a must. I loved being responsible for building and maintaining a consistent and strong brand identity across a variety of mediums for the company. Alphatise™ is an Australian company that aims to redefine buyer/seller interactions. Through allowing consumers to drive product & market demand whilst providing sellers insight into that actual customer demand, Alphatise solves many problems that consumers and business face daily.
Macquarie UniversityGymnastics Coach
Feb. 2013 - Feb. 2014Sydney, New South Wales, AustraliaI taught children how to do gymnastics, it continually tested and improved my communication skills. I've learnt to implement techniques effectively to improve and allow for better results and gained valuable interpersonal skills.
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