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Work Background
Summit Advertising IncCreative Director
Aug. 2020Boca Raton, Florida, United States
BrandLyncCreative Director
Aug. 2020Phoenix, Arizona, United States
Omni AdvertisingCreative Director
Mar. 2010 - Feb. 2012Boca Raton, Florida• Led creative department for full-service advertising agency
• Developed and oversaw all creative, day-to-day operations, writing, directing, and producing of all television and radio
• Directed staffing, client service, and development of advertising strategies and executions
• Secured new Regional Hyundai and Honda Business and created successful promotions for the Florida Panthers Hockey Team
• Contributed creative to help launch Florida Atlantic University’s new stadium and increase agency billings to upwards of $50M
Automotive Advertising Group (AAG)Director of Advertising
Mar. 2005 - Feb. 2008• Developed and managed full-service, in-house advertising agency for the largest, independently-owned and operated automobile dealer group in the country • Led and implemented new procedures from billing to creative software
• Planned monthly advertising strategies, executions, and budgets for 45 Individual Automotive Dealerships
• Saved company millions of dollars through development of in-house audio/visual department
• Oversaw all creative, day-to-day operations, staffing, client interaction, and client retention
• Guided all television, radio, and print creative, media department and billing operations (approximately $60M)
Victor Associates AdvertisingOwner/President/Creative Director
Aug. 1995 - Apr. 2005Established award-winning, full-service advertising and marketing agency, producing billing of $22M annually.
Headed day-to-day operations, new business development, client interaction and retention, strategic planning and development and execution of diverse creative products.
Directed all broadcast, print and web communications for a diverse list of national and international clients that included: Detomaso Automobiles, Spirit Airlines, Kelly Services International, Star Theaters, The Oakland Press, The Observer and Eccentric Newspapers, Co/op Optical and various others.
Voted "Entrepreneur of the Year by Oakland County, "40 under 40" by Crain's Detroit Business and multiple creative awards and recognitions.
McCann EricksonCreative Director - Freelance
Jan. 1995 - Dec. 1996Troy, MichiganWorked alongside the Executive Creative Director on the GMC Account, creating television advertising.
JWTPartner/Creative Director
Jan. 1994 - Dec. 1995Greater Detroit AreaResponsible for total creative product for Regional Ford Clients all over the United States.
Oversaw a staff of 65 Creatives in multiple offices around the country. Responsible for $285M in billings
Interacted with regional clients as well as national Ford client to ensure consistency in message and brand direction.
Young & RubicamVice President/Creative Director
Jan. 1990 - Dec. 1994Greater Detroit AreaOversaw day-to-day operations of regional Lincoln and Lincoln-Mercury Dealer Groups throughout the United States and Canada.
Maintained creative standards in line with manufacturer for consistency in branding and relevance.
Wrote, produced and directed several award winning campaigns.
Responsible for client retention
Interacted with all regional Lincoln-Mercury clients.
Self-employedCreative Director/Writer/Producer
Aug. 1985West Palm Beach, Florida AreaFREELANCE WRITER AND PRODUCER, W. Palm Beach, FL, 2012-Present
• Authored and produced all radio creative for the North American International Auto Show in Detroit (world’s largest); ensured increase in awareness and attendance year after year
• Other clients include Gardner White Furniture Stores and several automotive dealerships
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