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Work Background
OdooSenior Account Executive
Feb. 2024Brazil• Owned end-to-end discovery and solution arquitecture for complex B2B clients in ERP, with deep involvement in product scoping stakeholder alignment, and technical feasibility mapping.
• Led technical discovery with enterprise prospects, mapping functional and non-functional requirements across finance, sales, logistics, manufacturing, and payments—translating business goals into validated solution architectures and risk models.
• Collaborated with engineers and project leads to define scope boundaries, surface blockers, and structure phased rollouts; documented processes, risk assumptions, and feature maps to enable clean handoffs and delivery accuracy.
• Contributed to internal improvements in sales methodology and handoff flows, reducing rework and misalignment by >30%, and accelerating time-to-project-kickoff by 25%.
• Achieved record-breaking results: 373% MRR in first quota-bearing month, 199% MRR + 253% NRR in following month, became first AE in Brazil to surpass 200% of quota, and closed one of the largest deals in Odoo Brazil's history
Nihta Drinks & ArtCo-Founder
Dec. 2022 - Apr. 2024Curitiba, Paraná, Brazil• Led the design and operation of a multi-front cultural business, integrating physical service flows with user-centric design, revenue performance, and partner alignment.
• Designed and implemented the operational architecture for four integrated business units (bar, events, creative studio, retail), optimizing spatial logic, resource allocation, and revenue-per-square-meter performance.
• Developed service blueprints and interaction flows to coordinate staff, artists, and suppliers—reducing scheduling conflicts by 60% and improving execution consistency across live activations.
• Co-led iterative definition of offerings and value propositions based on customer feedback loops, continuously refining pricing, packaging, and experience sequencing to improve engagement and profitability.
• Structured internal routines, partner governance, and communication frameworks to align multidisciplinary teams—balancing creative freedom with operational scalability and commercial viability.
TecnofitSenior Enterprise Account Manager
Oct. 2020 - Feb. 2023Curitiba, Paraná, Brazil• Managed strategic enterprise accounts and led product-facing initiatives involving payment gateway optimization, platform scaling, and stakeholder alignment.
• Managed a portfolio of high-revenue enterprise accounts, generating R$3.5M in ARR within 10 months, with a focus on expansion, retention, and solution architecture for multi-location and franchise models.
• Owned end-to-end setup, configuration, and activation of payment gateways (primarily EBANX and Stone), aligning business requirements with technical capabilities—resulting in +10% improvement in approval rates and faster settlement cycles.
• Acted as the bridge between clients and internal product/engineering teams, translating complex operational pain points (fraud filters, reconciliation gaps, gateway switching) into roadmap-aligned technical scopes.
• Co-led implementation of OKRs within the CS team, structured onboarding frameworks, and streamlined sprint cadences — reducing onboarding effort by 30% and increasing delivery velocity across multi-stakeholder projects.
GGV Inteligência em VendasHead of Revenue Operations
Jan. 2020 - Oct. 2020Région de Curitiba, Brésil• Led the reconstruction of the company’s revenue engine post-leadership turnover, building technical, operational, and commercial foundations with payments and process scalability at the core.
• Rebuilt the commercial architecture from zero—redesigning sales motion, qualification flows, pricing logic, incentive structures, and revenue ops infrastructure—stabilizing pipeline and cash flow within 60 days despite COVID-era downturn.
• Designed and implemented a payment operations model suited for consulting and retainer-based service delivery, introducing standardized billing cycles, automated invoicing, and reconciliation tracking— reducing revenue leakage by 25%.
• Conducted deep discovery with prospects to tailor solutions that aligned CRM, analytics, and payment tracking into a unified value proposition—bridging product constraints with delivery feasibility.
• Aligned stakeholder incentives across sales, ops, and leadership, introducing performance dashboards and agile rituals that increased deal velocity by 40% and reduced handoff friction in downstream operations.
Empório da Matilha Pet StoreCompany Owner
Jan. 2017 - Jan. 2020Curitiba Area, Brazil• Operated a hybrid (physical + digital) retail business, owning both revenue performance and technical implementation as an end-user of payment platforms.
• Owned the full technical and operational stack of a physical + e-commerce retail operation—acting as decision-maker and integrator for payment gateways, fraud prevention, and reconciliation workflows.
• Diagnosed and resolved real-world pain points in payment systems (e.g. poor documentation, gateway downtime, inconsistent settlement visibility), developing deep empathy for merchants and user-first insight into product design gaps.
• Iterated on checkout UX, payment methods, and pricing strategies to optimize conversion, improve trust signals, and directly impact completion rates—balancing technical configuration with customer-facing outcomes.
• Managed supplier billing, payout schedules, and cash flow constraints, developing operational intuition around the cascading effects of payment latency, chargebacks, and approval variability on business viability.
CredIDEAL PlanejadoFinancial Services Consultant
Jul. 2016 - Oct. 2016Curitiba, Paraná, BrazilServed as a financial advisor for clients, advising on the best financial product for each type of profile. Company in the financial products segment, it offered real estate credit.
Wise UpExecutive Trainee
Jan. 2016 - May. 2016Curitiba, Paraná, BrazilResponsible for sales and prospecting for new students. I was the only candidate to participate in the 'Lightning Challenge' of the selection process, which consisted of selling two English courses in 24 hours, completing the challenge in 16 hours.
Procurando Nemo Comércio de Aquários e Peixes Ornamentais Ltda.Store Manager
Nov. 2014 - Dec. 2015Winston Churchill Ave, Pinheirinho, Curitiba, Paraná - BrazilPerformed sales, projects (prospecting, implementation and execution), hiring and training. I was the youngest employee and also the store manager, I trained the team and hit all the goals during the period.
Procurando Nemo Comércio de Aquários e Peixes Ornamentais Ltda.Sales Assistant
Jun. 2013 - Nov. 2014Curitiba, Paraná, BrazilStore cleaning and customer service. Directly responsible for the 80% increase in sales on weekdays and 140% on weekends, through the implementation of sales techniques that I applied after taking a SPIN Selling course applied to retail.
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