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Work Background
Sofapaka F.CChief Executive Officer
Aug. 2025Nairobi County, KenyaLeading the strategic growth, commercialization, and professionalization of the club.
Driving sponsorship acquisition, partnerships, and brand visibility.
Enhancing fan engagement, merchandising, and matchday experiences.
Overseeing operations, player welfare, and sustainable revenue generation.
Mafro Sports managementSales And Marketing Specialist
Feb. 2025 - Sep. 2025
Playmaster KenyaHead of Marketing
Jul. 2024 - Oct. 2024Nairobi County, Kenya• Conduct thorough market analysis, competitor research, and trend monitoring to identify opportunities for growth and innovation. Utilize market insights to optimize marketing strategies and stay ahead of industry trends.
• Lead the execution of multi-channel marketing campaigns and promotions.
• Identify new market opportunities, develop leads and engage in direct client acquisition activities
• Strategize and lead the product campaigns to build B2B and B2C with the prospective clients
• Implement robust systems for tracking and analyzing the performance of marketing campaigns and promotions. Generate regular reports, evaluate key performance indicators (KPIs), and provide actionable insights to drive continuous improvement.
• Conducting research to stablish and foster strong relationships with clients, understanding their business needs and delivering tailored solutions
• Identify and pursue new business opportunities to drive company growth
• Represent the company at industry events, conferences and meetings
• Build and maintain relationships with potential clients and industry partners
• Develop effective media and traditional strategies to penetrate new markets and expand the client base
• Lead the sales and marketing team to ensure high performance and effective service delivery • Collaborate with internal team members to align marketing strategies in accordance with market demands.
Toppem sportsBusiness Development Manager/Brand Ambassador Africa
Feb. 2023 - Jun. 2024United States•Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Familiarizing yourself with the company’s mission, vision, and goals.
• Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
• Educating customers, retailers, and distributors about our products.
• Creating website and social media content in order to drive brand awareness and attract new customers.
• Building rapport with customers and vendors.
• Monitoring customer feedback and escalating complaints to the marketing department.
• Tracking customer preferences, metrics, and media campaigns.
• Representing the company at product launches, events, and trade shows.
• Brainstorming ideas and participating in training and workshops.
• Maintaining a positive image of the brand at all times.
A2Z SPORTS LIMITEDHead of Brand Marketing and Communication
Jul. 2022 - Feb. 2025Nairobi County, Kenya• Develop digital campaigns to increase web traffic towards the brand
• Design, develop, execute, and manage impactful digital marketing strategy across diverse channels including, Facebook, X (formerly Twitter) and LinkedIn.
• Forecast market trends, research market to identify new opportunities. Generate innovative ideas to promote the brand and the products
• Identify, ideate and lead new Marketing and Content strategies and campaigns in support of our holistic growth strategy.
• Work with the core team. To grow their individual professional social media presence.
• Ensure alignment of messaging and content across all digital platforms.
• Implement and oversee SEO strategies to enhance the website’s visibility and search engine ranking.
• Launch and maintain a regular newsletter which can be used to engage with our community.
• Address advertising need and ensure brand consistency through all marketing channels
• Use customer feedback to ensure client satisfaction, liaise with internal teams and ensure brand consistency
• Planning and developing social media campaigns and posting content across social media accounts.
• Analyse campaign data, providing regular reports to key stakeholders to identify growth opportunities and trends.
• Engaging with customers on different channels and defining KPIs and KRAs for social media campaigns.
Bizin AfricaCommercial Manager
Jun. 2021 - Feb. 2024Nairobi, Kenya• Implement robust systems for tracking and analyzing the performance of marketing campaigns and promotions.
• Generate regular reports, evaluate key performance indicators (KPIs), and provide actionable insights to drive continuous improvement
• Lead the execution of multi-channel marketing campaigns and promotions in conjunction with our client's clients in order to promote our client's games with their clients and increase revenues.
• Formulate and develop comprehensive promotional campaigns and strategies aligned with the business objectives of our client and tailored to the specific needs of operators in the target jurisdiction
• Conduct comprehensive market analysis to identify key trends, opportunities, and challenges in the igaming industry. Develop and execute strategic plans to capitalize on market potential and achieve business objectives
• Conduct thorough market analysis, competitor research, and trend monitoring to identify opportunities for growth and innovation. Utilize market insights to optimize marketing strategies and stay ahead of industry trends.
• Client Relationship Management: Cultivate and maintain strong relationships with operators and key clients of our client within the designated jurisdiction
• Inculcating my experience in product-based, service-based and SaaS skills in B2B and B2C to negotiate for the deals while pitching on behalf of our clients.
Bizin AfricaProject Manager
Jun. 2021 - Feb. 2023Nairobi, KenyaManaging reports and necessary documentation Ensuring customer satisfaction Cost estimating and developing the budget Controlling time management Activity and resource planning Organizing and motivating a project team Monitoring progress Analyzing and managing project risk
Bizin AfricaCountry Representative Kenya
May. 2021 - Feb. 2023KenyaConduct comprehensive market analysis to identify key trends, opportunities, and challenges in the gaming industry. Develop and execute strategic plans to capitalize on market potential and achieve business objectives.
Drive business development initiatives, including establishing partnerships with local gaming operators, distributors, and other key stakeholders. Negotiate favorable terms and agreements to drive revenue growth and market penetration.
Build and maintain the brand presence through effective marketing and promotional activities. Develop innovative marketing campaigns tailored to the local market to enhance brand visibility and drive customer engagement
Initiate strong analytical skills and excellent communication, negotiation, and interpersonal skills, with the ability to interpret data and make data-driven decisions.
Customer Relationship Management: Cultivate strong relationships with key customers, partners, and industry stakeholders. Anticipate customer needs and preferences to deliver exceptional gaming experiences and drive customer satisfaction and loyalty.
Strategic thinker with a proactive and results-oriented mindset in partnerships and collaborations
Experience in managing remote teams
Knowledge of the Kenyan iGaming market and regulations
Proven track record in achieving revenue targets and driving growth
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Imevo Company LimitedManagement Assistant
Aug. 2019 - Feb. 2020Kenya• Plan schedule deliveries as per route plan and vehicle tonnage, coordinate and supervise vehicles loading in full as per pick slips and confirm with drivers, coordinate the entire transportation and logistics process, including communications with the driver and tackling any delays or obstacles.
• Controlling expenses within the cost center, teaming up with different departments to ensure transportation and deliveries requirements are met as per the schedule guidelines within the time frame
Nairobi City Stars FCOperations Manager
Jan. 2016 - Aug. 2019Nairobi• Preparing the club annual budgets and financial statements, drafting sponsorship proposal, negotiating and contracting both the technical staff and the players, in charge of club administration and representing the club in all internal and external affairs. Structure and oversee the implementation of CSR activities, in charge of club communication systems
Real De EventsBusiness Development Manager
Jan. 2014 - Nov. 2021Nairobi, Kenya• Developing marketing campaigns to promote product, service or idea, this role includes; planning, advertising, public relations, product development & launches, sponsorship and research.
• Scheduling appointments and meeting new and existing customers in order to identify and qualify potential prospects and present current product offers. • Oversee the implementation of CSR initiatives by partnering with key players, marketing agencies aimed at promoting growth of the brand and coordinate all public relations activities to ensure the brand strategy, brand vision and value proposition is realized. • Lead the planning and execution of all marketing initiatives; oversee the creative development of promotional materials, digital content, advertisements, promotional collateral and other marketing-related communication and media actions on all channels, including online and on social media. Developing various marketing campaign strategies to
launch and promote brands, negotiating with clients and
planning for their events.
• Scheduling appointments and meetings with both
prospects and existing clients to ensure CRM is
enhanced.
• Identifying sales leads and pitching new products to
clients and maintaining detailed logs and reports
performed, profit and budget information.
• Hiring and training of sales representatives,
merchandisers for the brand launch during events, and
coordinating with the entire team.
• Working with agencies to promote various brands
through experiential marketing campaigns both BTL &
ATL
Makeni Mutua & Associates CPAAccounts /Audit Assistant
Apr. 2011 - Apr. 2013Kenya• preparation of financial statements, external auditing , bank reconciliation ,cashbooks, book keeping ,computing monthly VAT returns and PAYE returns filling and general office administration and operations
Nairobi City Stars FCProfessional Athlete
Jan. 2010 - Jun. 2016KenyaProfessional Footballer playing in the Kenyan Premier League
Mafro Sports management
A2Z SPORTS LIMITED
Nairobi County, Kenya
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